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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Create Content for Highest Conversion in Native Advertising

    Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.

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    Topics: Content Marketing Strategy, Conversion Rate

    7 Digital Publishing Mistakes that Affect Your Growth and Reach

    The popularity of digital publishing is going through the roof, with more and more companies joining the bandwagon. According to a survey by digital publishing consultancy Mequoda Group, 26% of tablet owners prefer digital magazines over print. What’s more, it is estimated that this metric could balloon to 65% by 2020 with the rapid increase in the use of tablets and other handheld devices.

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    5 Ways to Improve Your Corporate LinkedIn Profile

    With its 430+ million users, LinkedIn is decidedly one of the critical tools for content marketers in the present day. Whether you’re a small business or a large corporation, LinkedIn can be a game changer for your growth hacking strategy. Demand Wave puts LinkedIn as the most sought-after platform for lead generation and sales for B2B marketers.

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    Topics: Content Marketing Strategy

    4 Intimidating Challenges for Digital Publishers and How to Solve Them

    The digital publishing industry has become more competitive than ever before. The radical transformations in technologies and change in consumer behaviors have forced digital publishers and online content creators to think out of the box, and go beyond conventional methods for a sustainable content monetization and revenue model.

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    Topics: Content Marketing Strategy

    How To Protect Your Online Brand Reputation

    Reputation managing is about controlling how the business and the products and/or services are supposed, and then maintaining a positive reputation for the company as a whole and for the brand. It is about protecting and maintaining reputation.

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    Topics: Content Marketing Strategy

    5 Tools to Help Content Marketers be More Productive, Efficient, Better

    Content marketing requires a creative approach and a host of efficient tools to make a big impact and drive your ROI. There are quite a few tools that can help you meet the day-to-day challenges of content marketing. In fact, this marketing technology landscape supergraphic shows a whopping 3,874 content marketing tools are available for the taking. However, it’s practically impossible to use so many tools and most of them perform similar jobs anyway.

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    Topics: Content Marketing Strategy

    10 Great Tips For Creating Compelling B2B Marketing Content

    Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.

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    Topics: Content Marketing Strategy

    7 Steps to Create an Effective Content Marketing Strategy

    For successful brands in the world, content marketing is not an also-ran, it’s the undisputed champion.

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    Topics: Content Marketing Strategy

    5 Psychological Tips in Content Marketing to Turn Users Into Customers in 2017

    A good content marketing is never actually visible for an average user but works like magic. We all know that every word is put there on purpose and the whole text is intentionally crafted. Still, non-specialists won’t ever notice that. They will simply buy it. And the product, of course.

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    Topics: Content Marketing Strategy

    6 Biggest Social Media Fails in 2017

    Marketing mistakes aren’t unusual. Nearly all brands go astray in an effort to stand out and do it differently. However, when your marketing team goofs up on social media, it rarely goes unnoticed or scot-free. 2017 is far being from over, but we’ve seen a flurry of faux pas by big brands. Here’s a list of some of the major social media fails and how they affected the brands.

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    Topics: Content Marketing Strategy, Social Media

    How to use Facebook Audience Insight for SEO Strategies

     

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    How Brands Use Online Memes to Generate Interest and Drive Traction

    If you have been using social networks for a while, Internet memes are no stranger to you. More often than not, those funny images or gifs overlaid with witty text hit home more than any in-depth article does.

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    How to Use Content Marketing to Promote Your Cosmetic Surgery Clinic

    Non-critical healthcare sector, also known as cosmetic surgery industry, is an important part of the healthcare industry in the United States. According to data released by American Society of Plastic Surgeons (ASPS), there were 17.1 million surgical and minimally-invasive cosmetic procedures performed in the United States in 2016 which saw a 7.5% growth over the previous year. Moreover, as of 2016, the cosmetic surgery sector had seen 115% growth since the year 2000 with significant growth in procedures such as breast lifts, buttock lifts, lower body lifts, and upper arm lifts.

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    Healthcare Content Marketing Case Studies: J&J, GE Healthcare and Arkansas Children’s Hospital

    What does content marketing really do for healthcare brands? From Mayo Clinic to Cleveland Clinic, many healthcare organizations have benefited from content marketing campaigns. In this post, we will share some case studies of global healthcare brands and how they leveraged content marketing campaigns to make it big.

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    Topics: Content Marketing Strategy