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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Fix These 10 Email Marketing Mistakes and Triple Your Website Traffic

    Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.

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    Topics: Sales & Marketing, email marketing

    Make Your Social Media Channels Your Lead Converting Machines

    Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.

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    Topics: Sales & Marketing, Conversions, Lead Generation, Social Marketing, Social Media

    5 Top Healthcare Content Marketing Trends You Should Follow Right Now

    Thanks to the technological revolutions and evolving consumer behaviors, the relationship between healthcare professionals and their patients has transformed dramatically over the past few years. The consumers have become more informed and goal-oriented in their pursuit of healthcare services and solutions. Factors such as time, convenience, and value are now central to every healthcare practice. As a result, healthcare marketers have adopted innovative content marketing strategies to ensure growth and customer satisfaction.

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    Topics: blogging, Content Marketing Strategy

    6 Types of Content Healthcare Marketers Use to Succeed

    Creating useful content in interactive formats is the cornerstone of every successful and ROI-driven digital marketing campaign. These rules are no different in healthcare business either. In fact, healthcare and wellness content marketers have added responsibilities -- adhering to the stringent HIPAA regulations. In an increasingly competitive healthcare marketing scenario, content marketers should know where they should focus their efforts to get optimum ROI. What works for one healthcare industry may not work for another.

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    Topics: blogging, Content Marketing Strategy, healthcare, video marketing

    How to Market Your Health Care Products

    In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.

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    Topics: SEO, Content Marketing Strategy, local business marketing

    Disciplines of a Successful Social Sales Person

    These days, it's all about social media. Whether you use it for socializing, event-planning or simply sharing photos of the amazing meal you've just prepared, platforms like Facebook, Twitter and Instagram have got us all hooked.

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    Topics: social selling, Social Media

    Thought Leadership in Healthcare: Here’s How You Build it

    Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice.

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    Topics: Thought Leadership, Content Marketing Strategy, Thought Leader

    Three Critical SEO Components Every Blog Needs

    Great content might be an important part of running a successful blog, but search engine optimization is just as critical. To that end, here are the three things your blog absolutely must have in order to rank.

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    Topics: SEO, blogging, Content Marketing Strategy, seo-friendly

    4 Useful Tips for Content Marketers in the Healthcare and Wellness Sectors

    It’s not very easy to create content for a healthcare organization because of stringent compliance laws such as HIPAA (Health Insurance Portability and Accountability Act).

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    Topics: Content Marketing Strategy, wellness, compliance

    Why Content Marketing is Important for the Healthcare Industry

    Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is no exception to this emerging trend - according to the Pew Internet, nearly 62% smartphone owners used their phone to look up information about a health condition in 2015.

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    Topics: Content Marketing Strategy

    14 Useful Tools to Add to Your Marketing Technology Stack

    The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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    Topics: SEO, analytics, Content Marketing Strategy, email marketing, marketing technology, martech, Social Media

    B2C Website Vs. B2B Website: A Comparative Analysis

    B2B (Business to Business) and B2C (Business to Consumer) systems seem about the same, but there are quite a few differences. For instance, B2B sales have a longer and more complex cycle that B2C. B2C is more straightforward, simpler, and needs less relationship investment.

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    Topics: website optimization, b2c, Content Marketing Strategy, emotional buying, buyer experience