With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.
Strategic marketing for B2B companies is becoming increasingly important as they face unprecedented challenges in terms of attracting and retaining clients. However, many of them still don’t recognize this challenge, as shown by a recent study by ANA.
Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.
Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a human to learn and solve problems, it’s classified as Artificial Intelligence.
Gone are the days when Twitter used to be a micro-blogging platform where many would simply air their thoughts. From 5,000 tweets per day in 2007 to a staggering 500,000,000 tweets per day, Twitter has morphed into a mammoth brand-building platform for both consumers and B2B marketers today. Unsurprisingly, as per research by BrandWatch, Twitter is the top social platform for B2B brand mentions with 73% of them happening on the site.
Instagram is not just a new social media platform where teenagers can post their OOTDs. This photo and short video posting social media site is a great platform for marketers to establish their brand and for outreach as well. According to the site, Instagram has nearly 500 million active users every month.
Choosing the right CRM software platform for your business can be hard; transitioning to a new CRM solution is harder still. Considering the hefty investment in their CRM tool, many companies shy away from making the leap. However, when the current CRM software fails to accommodate the evolving needs of your business, the switch seems imperative, and even indispensable.