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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Track Your Content Marketing ROI: Consider These Key Metrics

    The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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    Topics: Sales & Marketing, Content Marketing Strategy, content tools, Conversions, engagement, marketing, marketing campaigns, ROI

    The Content Marketing Ecosytem for 2017 by CopyPress

    Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.

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    Topics: Content Marketing Strategy, copy, copyywriting, infographic, marketing

    Why does the readability of your content matter? [Infographic]

    The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.

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    Topics: SEO, writing, audience, blog, Content Marketing Strategy, engagement, writing tips

    Not Getting Right Traffic to Your Landing Page? Try These Unique AdWords Tricks

    Google AdWords or Pay Per Click (PPC) is an important way to drive qualified traffic to your landing page and convert them to sales. By making your Google Ads super relevant to your landing page, you can lead your prospective customers there and convert them easily. In fact, many businesses have benefited from running a Google AdWords campaign. However, owing to the intense competition among the PPC marketers, getting the right traffic to your landing page requires an innovative approach.

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    Topics: Sales & Marketing, ads, advertising, adwords, Content Marketing Strategy, digital ad, digital advertisment, digital marketing, landing page, landing page optimization, online ads, online advertisement, pay per click, ppc

    How Atomic AI Edits All of Your Content in Real-Time

    I'd wager you manufacture, send, and publish more than 20 snippets of content daily.

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    Topics: Sales & Marketing, whitepapers, writing, artificial intelligence, atomic AI, atomic reach, Content Marketing Strategy, content tips, ebooks, editing, editing tips, editing tools, emails, newsletters, onboarding, reports, writing tips

    This AI Proofreader Will Make You A Better Copywriter

    *This is an excerpt from Matthew Hugh's original article posted on TheNextWeb

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    Topics: artificial intelligence, blog, computer science, Content Marketing Strategy, copywriting, editing, enterprise, marketer, marketing, Target Audience, target demographic, Technology, writing tips

    How To Use LinkedIn To Drive Big Traffic

    As of October 2016, LinkedIn boasted  467 million registered users.

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    Topics: Sales & Marketing, business growth, career growth, Content Marketing Strategy, Conversions, industry thought leader, linkedin marketing, professional growth, Social Media, social media marketing, Thought Leader, traffic generation, website traffic

    Writing the Perfect Title Tag: Best Practices

    The Title Tag is the most significant part of a webpage, which helps search engines understand the meaning of a document and therefore, plays an important role in the ranking of a website.

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    Topics: search, search optimization, SEO, SERP, blogging, Content Marketing Strategy, copywriting, optimization, title generation, writing tips, writing titles

    How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

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    Topics: Sales & Marketing, writing, bots, buzzsumo, content industry, Content Marketing Strategy, google+, google search, itunes podcast, marketing, marketing industry, news publishing, podcast, publishing, sales, Technology, writing jobs

    How Atomic AI Measures The Emotion In Your Content

    If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure.

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    Topics: software, software update, writing, writing tools, artificial intelligence, Content Marketing Strategy, digital marketing, emotion, intelligent technology, online software, online writing, platform update, smart tech, Technology, UX, writing tips