The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.
Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.
The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.
Google AdWords or Pay Per Click (PPC) is an important way to drive qualified traffic to your landing page and convert them to sales. By making your Google Ads super relevant to your landing page, you can lead your prospective customers there and convert them easily. In fact, many businesses have benefited from running a Google AdWords campaign. However, owing to the intense competition among the PPC marketers, getting the right traffic to your landing page requires an innovative approach.
Topics: Sales & Marketing, ads, advertising, adwords, Content Marketing Strategy, digital ad, digital advertisment, digital marketing, landing page, landing page optimization, online ads, online advertisement, pay per click, ppc
I'd wager you manufacture, send, and publish more than 20 snippets of content daily.
Topics: Sales & Marketing, whitepapers, writing, artificial intelligence, atomic AI, atomic reach, Content Marketing Strategy, content tips, ebooks, editing, editing tips, editing tools, emails, newsletters, onboarding, reports, writing tips
*This is an excerpt from Matthew Hugh's original article posted on TheNextWeb
Topics: artificial intelligence, blog, computer science, Content Marketing Strategy, copywriting, editing, enterprise, marketer, marketing, Target Audience, target demographic, Technology, writing tips
As of October 2016, LinkedIn boasted 467 million registered users.
Topics: Sales & Marketing, business growth, career growth, Content Marketing Strategy, Conversions, industry thought leader, linkedin marketing, professional growth, Social Media, social media marketing, Thought Leader, traffic generation, website traffic
The Title Tag is the most significant part of a webpage, which helps search engines understand the meaning of a document and therefore, plays an important role in the ranking of a website.
Topics: Sales & Marketing, writing, bots, buzzsumo, content industry, Content Marketing Strategy, google+, google search, itunes podcast, marketing, marketing industry, news publishing, podcast, publishing, sales, Technology, writing jobs
If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure.
Topics: software, software update, writing, writing tools, artificial intelligence, Content Marketing Strategy, digital marketing, emotion, intelligent technology, online software, online writing, platform update, smart tech, Technology, UX, writing tips