In copywriting, empathy is paramount. Tailoring your tone based on your understanding of prospects makes your message easy-to-follow and, more importantly, useful. However, more often than not, content marketers find it hard to shake off their bias while crafting their brand message. As a result, their marketing message ends up becoming just another sales talk sans the empathy.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.
Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking
During the past few years, marketers have started expanding beyond traditional blog posts.
Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content
Time to face the hard truth. You need to give your content marketing strategy a boost, and what you've been seeing a ton of people creating podcasts.
Topics: speaking, writing, audio editing, broadcasting, Content Marketing Strategy, itunes, itunes podcast, marketing, new media, podcast, podcasting, soundcloud, speaking tips, Technology, writing skills
You’ve likely read at least a bit about WordPress marketing at this point.
Topics: Sales & Marketing, SEO, website optimization, wordpress, wordpress plugin, Content Marketing Strategy, digital marketing, inbound, inbound marketing, Lead Generation, marketing, online marketing, plugins, website traffic, writing tips