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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    What's the Ideal Mix of Topical and Evergreen Content?

    Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.

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    Topics: blog, blog tips, blogging, blogging tips, content management, Content Marketing Strategy, digital marketing, evergreen content, marketing, marketing strategy, online marketing, writing tips

    3 Reasons You Should Start a Podcast (PLUS: Quick tips to get started)

    Podcasts have often been in the background of marketing strategies, but over the past few years, podcasts have exploded as a rich content marketing tool.

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    Topics: Sales & Marketing, audience building, business growth, marketing, marketing strategies, marketing strategy, podcast, podcast strategy, podcasting, podcasts, Technology

    Why Content Optimization Outshines Your Ads and Promotions

    Gartner defines content optimization as the process by which a content provider is able to use a variety of techniques to improve search results and ranking. It extends the value of core content by automating the content management process to develop new Web pages on the fly.

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    Topics: search, SEO, SERP, blogging, Content Marketing Strategy, digital marketing, marketing, online marketing, search engine

    5 Tips To Ensure Your Brand Voice Resonates with Your Audiences

    Your brand voice is an extension of you. It’s how to talk and how people feel after you’ve said something. It’s more than your logo and color scheme.

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    Topics: atomic audit, audience, audit, brand voice, branding, Content Marketing Strategy, marketing

    How Many Blog Posts Should I Be Publishing a Week?

    If you are starting off your business blog and want to drive its popularity, you must follow the blogging best practices. Among many other factors that contribute to the success of a business blog, publishing your content at an ideal interval is imperative.

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    Topics: Sales & Marketing, blog, blog tips, blogging, business blog, business blog post, business marketing, Content Marketing Strategy, marketing, writing tips

    How to Write Strong Titles and Headlines By CopyPress

    Before you can break the rules, you have to learn the rules.

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    Topics: Sales & Marketing, titles, writers, writing headlines, blog writing tips, bloggers, blogging, blogging tips, Content Marketing Strategy, copywriter, headlines, infographic, title generation, writing tips, writing titles

    How to Pick the Right Social Media Network for Your Brand

    According to We Are Social, there are 2.3 billion active social media users.

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    Topics: social media networks, brand manager, community manager, Conversions, marketing manager, Social Media, social media marketer, social media marketing, social media platform, social media strategist, social media strategy

    Learn How to Create Amazing Infographics By CopyPress

    Are you looking for a new content marketing strategy for your brand? Do you want to create viral content?

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    Topics: Sales & Marketing, Content Marketing Strategy, creative assets, creative content, creatives, graphic design, infographics, marketing, writing tips