Book a Demo Login

The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Your Data: The Secret Weapon To An Amazing User Experience

    The Atomic Reach platform was built over the last 3 years, with the belief that this amazing platform would rock the content marketing world.

    Read More

    Topics: software marketing, software product marketing, blog, client, Content Marketing Strategy, content reports, Conversions, customer retention, customer service, email campaign, email marketing, free trial, free trial campaign, free trial emails, insights, Lead Generation, marketing, personalization, product development, product marketing, project management, sales, task management, team, teamwork, Technology

    How Our Industry Report Became a Valuable Sales Tool

    Start-ups, particularly those in the tech field, have a tendency to break new ground and disrupt tried and tested paradigms. They have the potential to create their own market, or build on an existing market in a way that completely transforms it.
    When we onboard a client, the account manager presents them with monthly performance reports. These reports go over all the KPIs that are prioritized, such as average page views, monthly visitors, and time spent. 

    Read More

    Topics: Sales & Marketing, blog, blog report, business growth, business trends, demo, growth hacking, industry report, marketing, marketing demo, report, sales, sales and marketing, sales cycle, Small Business, start up, Trends

    5 Best Tips to Create Winning Reader Personas for Your Blog

    When I craft content, a name or face automatically pops up in my mind.

    Read More

    Topics: search, blog, blog person, blog research, blog tips, blogging, blogs, business persona, business research, Content Marketing Strategy, content research, Conversions, persona, personas, quora, Social Media

    The Best Free Social Media Tools and Hacks to Grow Your Business

    Whether you're a one-woman (or man) shop, or you've got a whole team working for you, chances are you don't have a ton of time or money to spend on social media marketing and advertising. Luckily, you're not the first business owner to have that problem. Small businesses have been using a variety of social media hacks since the avenue first became a vital part of a successful marketing campaign. 

    Read More

    Topics: Conversions, digital marketing, free social media tools, inbound marketing, online marketing, Social Media, social media marketing, social media tips, social media tools

    The Ultimate Guide to Evergreen Blog Content

    What is Evergreen Content?

    When it comes to blogging, the nature of content can be broadly classified into two major categories, such as seasonable content and evergreen content.

    Read More

    Topics: SEO, top blog tips, best blog tips, blog, blog content, blog tips, blogging, blogging tips, content creation tips, Content Marketing Strategy, google search, search results, seasonal content

    Women Are Taking Center Stage In Machine Learning

    Here’s some excellent news: Roughly 53% of statisticians are women. 40% of BSc math degrees go to women, and 40% of bachelor degrees in one of the most demanding and well-paid analytics specialties, Actuarial sciences, go to women.

    Read More

    Topics: artificial intelligence, business conferences, Content Marketing Strategy, data science, Technology, women in technology, workshop

    3 Reasons Why Our Free-Trial Process Was Hurting Us

    The concept of a trial process is ubiquitous within the SaaS field. What better way to convince a potential client of the benefits of your product than giving them the keys to a risk-free test drive? If your product is truly as brilliant as you say it -  it should sell itself, right? WRONG! 

    Read More

    Topics: Sales & Marketing, business growth, Content Marketing Strategy, customer, customer growth, free trial, growth, Lead Generation, marketing, online marketing, potential buyers, potential customers, sales, sales strategy

    5 Marketing Technology Trends You Need On Your Radar

    When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.

    Read More

    Topics: SEO, analytics, Content Marketing Strategy, Conversions, data management, demographic, digital, digital marketing, marketing, marketing technology, marketing tools, martech, Small Business, smb, Social Media, social media analytics, Technology, video marketing

    Your Blueprint to Generating Online Leads

    Instead of jumping head first into an online marketing campaign, companies should take the time to look at the big picture. While most companies with a website want to generate leads, few of them know how to structure their marketing campaigns to maximize their lead generation.

    Read More

    Topics: SEO, automation, blog, blogging, Content Marketing Strategy, Conversions, digital marketing, google search, keyword search, Lead Generation, marketing, online marketing, ppc, Small Business, smb, Social Media

    How to Write SEO-Friendly Blog Posts Quickly

    How long does it take to write a blog post?

    Read More

    Topics: search, search engine optimized, SEO, writing, blog posts, blog tips, blogging, Content Marketing Strategy, search engine optimization, seo-friendly, seo writing, time management, writing tips