When writing content, the author often considers the message they are trying to convey to their audience. The content is well versed, of quality, and geared toward the business purpose, but is this enough to continually entice your audience? It is imperative to let your audience be your guide when generating content. By listening to your audience needs, you can establish where and how your content generates the most engagement.
As the Vice President of the Client Experience team I have the privilege of talking directly to our users every day.
Topics: Content Marketing Strategy
In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn't have to be that way. In this article, you'll learn the basics of lead nurturing and how to map strategic content to different buying stages in your sales funnel.