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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Not Getting the Blog Attention You Want? Here's Why

    Are you writing a ton of blog articles but not getting the attention you want?

    I know. It’s frustrating when you pour countless hours into your posts, but whatever you're writing, it just doesn't seem to work. If only there was something that could tell you exactly what you're doing wrong.... (jump to the end of this article if you want to know what tool to use for blogging feedback!).

    Here are some reasons why you're not getting the attention you want.

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    Topics: targeted, attention, blog, Content Marketing Strategy, emotion, proofread, title

    3 Reasons Why "Above the Fold" Isn't Ideal for Online Content

    There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about "bat boys".

    Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling "Extra! Extra!" on the cobblestone streets of London, everything "above the fold" on the cover should be eye-catching. That means a bold headline for your primary articles, a flashy picture and the newspaper's masthead.

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    Topics: Content Marketing Strategy

    15 Quick Ways To Repurpose Content When You’re Strapped For Time

    The number one challenge that content marketers face is lack of time.

    I know within our startup Atomic Reach, we're all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and extraordinary content as often as we want to.

    Not to worry, that’s where repurposing content comes in.

    Don't fall behind. When you find yourself strapped for time, try these 15 tactics to keep up your content marketing efforts.

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    Topics: Content Marketing Strategy, repurpose

    4 Great Ways to Make Your Brand the Best Online

    Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your brand to a global audience.

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    Topics: Content Marketing Strategy

    7 Surefire Ways To Perfect The Art of In-Person Networking

    Networking is an art and it is not easy.  It certainly is not everyone's cup of tea.  To be clear, I am talking about face-to-face, in-person interactions.  Social networking is all the craze right now and it  is a viable networking tool but there are so many imminent clear benefits of live interaction that I feel is necessary to share today.

     As I think about the #CMWorld conference next week, I squeal with excitement with the opportunity to network with many new people.  When you break down the art of networking there are some important skills to master.  

    Here is a list of a few that I believe are important for making an "in-person" connection and lasting impression.

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    Topics: Content Marketing Strategy

    3 Ways to Get CTAs Working for You to Get More Blog Subscribers

    Isn't it frustrating when you put a lot of time and effort into your blog but hardly anyone is reading it, never mind subscribing to it?

    I think it's safe to say that we have all felt that way. What does it take to get more blog subscribers? Luckily this is one of the goals we (at Atomic Reach) are trying to achieve. Here are 3 things we've learned about creating effective CTAs to get more blog subscribers.

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    Topics: blog, Content Marketing Strategy