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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    The Top 5 Blogging Challenges and How to Overcome Them

    I often see bloggers struggling to update their sites. Lack of inspiration, time and promotion often gets to bloggers, creating challenges that seem hard to tackle. However, there is an answer, and there is a light at the end of the tunnel. Let's review what these struggles look like and what we can do about them.

    Here are your 5 blogging challenges and how to overcome them.

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    Topics: Content Marketing Strategy

    5 Great Ways to Tailor Complex Posts to Your Audience

    This week on our #AtomicChat, we spoke to Jessica Mehring (aka @HorizonPeak) about how to write about technical or complex topics. The chat was quick paced and involved many contributors, both old and new. Here are five tips that we've taken from our time with @HorizonPeak that can help you fix your content in order to really connect with your readers.

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    Topics: Content Marketing Strategy

    6 Awesome Content Marketing Lessons From the Talented Zac Brown Band

    I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I've been a fan for a long time, and in a previous life I had the pleasure of meeting them. Every lesson they teach, whether consciously or not, comes from a place of authenticity, passion and creativity.

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    Topics: Content Marketing Strategy, zac brown band

    10 Great Examples of Brands as Publisher

    Back in the late 90's there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.  At the time I thought they were crazy and I was wrong since they were actually ahead of their time.

    Fifteen years later, Content Marketing is growing at break neck speed with no hints of slowing down.  Brand marketers are continuing to shift gears and adopt this discipline as a key element of their marketing strategy.  Some brands have gone as far as creating entire divisions of the company devoted to content and essentially becoming their own publishers or even buying digital publishers that are in-line with their brand identity.

    Here I will share some of the companies that I think really "get it" (unlike I did back in 1998) and are doing a great job of providing their targets audiences with information and entertainment that not only meets their customers needs but provide them with a deeper connection to the brands themselves.

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    Topics: Content Marketing Strategy

    The Best Way to Impact Your Business Is By Coaching Your People

    What Do The Best Journalists, Writers, Professional Athletes and Accomplished Chefs Have In Common with Your Business?

    They are never complacent. They strive to become better every day, attack each day with passion and redefine the boundaries, leveraging every available opportunity to improve their skills.

    As a startup entrepreneur, building a disruptive technology for an industry that is undergoing formative changes, I am heavily reliant on the mentors, coaches and advisors who guide me. Every day is an exciting battle, one that we as a company take on with immense enthusiasm and courage. As a relatively new platform in a category that is growing rapidly (our clients are active content marketers and publishers) we challenge the status quo because we believe that understanding audiences is at the core of every successful decision.

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    Topics: audience, coach, coaching, Content Marketing Strategy, entrepreneur, Startup

    The Best Kept Secrets to Making Your Emails Great!

    Email marketing is alive and well and is a powerful and effective tool for Marketers.  Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn't Dead And We Have The Stats To Prove It.

    If we are going to continue to use email marketing as a key tool in our marketing toolbox then we need to stay focused on the best practices to leverage. It will help us a) drive better open rates and action from our emails and b) we build better relationships with our customers and c) avoid negatively impacting those relationships by mis-handling our email communications.

    Here are some of the best kept secrets and best practices to keep in mind and implement around your email marketing:

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    Topics: Content Marketing Strategy

    6 Ways to Boost Your Business Instagram Account

    Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you're looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram.

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    Topics: visual, Content Marketing Strategy, image, photo, picture, Social Media

    5 Tips to Help You Create Excellent E-Newsletters

    Even with the rise of social media, mobile apps, and other forms of communication, "old school" email remains the number one way for marketers to keep in touch with their users. And as it should be. Sending out a weekly (or monthly) e-newsletter is a great way to stay in touch with your prospects and target audience. However, getting subscribers to even click on the email is not easy. Here are 5 tips to help you optimize your email marketing campaigns.

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    Topics: subscribers, Content Marketing Strategy, email, enewsletter

    The Best Infographics to Help You Create Smart Content

    These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It's easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below!

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    Topics: visual, audience, business blog, Content Marketing Strategy, infographic, Social Media

    5 Stunning Tips That Make You Stand Out on SlideShare

    As content marketing's quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn't you want to get involved with the biggest presentation community?

    Below are 5 tips on how you can make creative, successful presentations for content marketing.

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    Topics: tips, Content Marketing Strategy, presentation, Slideshare

    Is Your Content Curation Working?

    For a healthy content marketing mix, you should use curation to complement your content creation strategy. But how do you know if you're doing it right? Not to worry, brush up on your content curation best practices here!

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    Topics: Content Marketing Strategy

    7 Ways You Can Impact Your Message with Better Language

    As a content marketer, I am sure you get bombarded with tools, blog posts, and a bevy of messaging. Sometimes, you understand the story, or the product, but be honest, most of the time you get up from the conference, the client pitch or your desk and feel like what the heck just happened.

    Now imagine for a second how your audience feels when they read some of the content or messaging that you are putting out. Let that sink in for a second. Bam! The same  way.

    We are all bombarded with terms, jargon and catch phrases that make us completely crazy. Truth be told, if we're all using the same language, then guess what? We all start to sound the same. It's definitely harder to cut through, when everyone's positioning statement or product offering is basically the same and the only nuance is the positioning of the words.

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    Topics: Content Marketing Strategy

    6 Noteworthy Ways to Drive Shares for Your Content

    I hit 'share' on my content but no one is clicking, why?

    What elements within a social media update should be optimized for maximum visibility?

    The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.

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    Topics: share, audience, Content Marketing Strategy, facebook, image, linkedin pulse, Pinterest, Social Media, Stumbleupon, Tweet, twitter

    How To Create Compelling Content That Converts Naturally

    I am starting off with an apology for bringing up the dreaded debate over "conversion". If we can solve this huge debate we would all be rich, right?

    There are, in fact, many ways to create a positive impact with your content which ultimately leads to conversion.

    I work for a Content Marketing Saas start-up in Toronto named Atomic Reach. We have developed a tool that helps you optimize your content before you hit publish. Sounds magical right? It is and it isn't. We do not tell you what to write about. You run the ship. You, my friend, are the captain.  We, as in our tool, is really the navigator, guiding you accurately to your destination point.  Our tool, called Atomic Engager is an algorithm built on a series of 21 measures broken down into 3 buckets:

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    Topics: Content Marketing Strategy

    What Are The Best Questions To Ask When Developing Audience Types?

    As marketers when we talk about Audience Personas we are trying to "paint a picture" of our customers as well as industry thought leaders and influencers that are important to us.  We think about a whole list of questions we need to answer about these people such as:

    What role do they play in the decision making/buying process?  Are they an Initiator, an Influencer, a Decision-maker, a Buyer, a User or even a Gatekeeper?

    What do we know about them?  What are their responsibilities, frustrations, pressures, concerns, needs, likes, dislikes?  What are the demographics - male, female, age and even location?

    How do they access content and information?  Do they subscribe to emails newsletters, do they read content on the web or mobile, what time of day do they read content, what days of the week, do they use social media, what content do they consume and why and how often do the consume content?

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    Topics: Content Marketing Strategy

    The Best Way to Engage Your Audience Is to Optimize Your Content

    Many people ask us what we do. When we tell them we optimize content to better engage audiences, they ask, "How? Is it SEO? How do you know who our audience is? How can the tool help us if we have multiple audiences? How is your tool different from others, especially Google Analytics?" So we thought, maybe we should design a graphic to explain what we do. We're happy to say that it's been a hit and it's being shared everywhere. Wanna see it? Check it out after the jump!

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    Topics: Content Marketing Strategy