As marketers when we talk about Audience Personas we are trying to "paint a picture" of our customers as well as industry thought leaders and influencers that are important to us. We think about a whole list of questions we need to answer about these people such as:
What role do they play in the decision making/buying process? Are they an Initiator, an Influencer, a Decision-maker, a Buyer, a User or even a Gatekeeper?
What do we know about them? What are their responsibilities, frustrations, pressures, concerns, needs, likes, dislikes? What are the demographics - male, female, age and even location?
How do they access content and information? Do they subscribe to emails newsletters, do they read content on the web or mobile, what time of day do they read content, what days of the week, do they use social media, what content do they consume and why and how often do the consume content?