When is comes to content these days, where does entertain and inform end and promotion start?
After over 20 years in media and tech I have seen a lot of shifts and changes. Over time the value the marketplace puts on the effectiveness of various forms of advertising and content continues to evolve.
Digital grew fast in the late 90's. For many years after, there were dark predictions about the fate of print publishers. And there was a lot of fear around declining value of professional journalists. This is because the web was growing and consumers now had the access and ability to create and distribute their own content.
Now years over 15 years later, there has been a steady shift back to the value of high quality content and journalism. There are two key factors.