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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    5 Handy Tools For Measuring Your Social Media Reach

    Sending out a Tweet or posting a blog can feel like throwing an object into an abyss. Unaware of where your content will end up, you sometimes feel like you’re left to sit there and just hope your message eventually reaches your target audience. With an estimated 88% of American businesses expected to increase social media spending in 2013, brands want to guarantee they will reach their target audience(s). In order to avoid aimless and unsuccessful social media messaging, check out these essential tools to see what content wins and what loses.

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    Topics: TweetReach, Content Marketing Strategy, Conversions, extend reach, facebook, google+, google analytics, insidefacebook.com, measure reach, social media reach, twitter, Wildfire's social media monitor

    Evergreen Content: The Secret to Blogging Success

    What is evergreen content?

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    Topics: SEO, blog, Content Marketing Strategy, creation, evergreen

    Online vs. Print: What's the Difference Anyways?

    I don’t think it’s any secret that online writing requires adopting a different style than one would use in print. After all, people are looking for very different things when they look up content online. While some larger print organizations can get away with simply reposting their published articles online, it is definitely beneficial to tweak your stories so that your online content can reach a wider audience.

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    Topics: writing, blogging, blogs, Content Marketing Strategy, search engine optimization

    How and When to Monetize Your Blog Content

    Wouldn’t we all love to get paid for partaking in a favourite pastime? While blogging or writing is seen as simply a fun hobby for some, many writers are just itching for their content to start generating revenue. Making money from your blog or website isn’t something that happens overnight. First and foremost it's important to know when your content is valuable enough to potentially monetize.

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    Topics: Viglink, blog, Content Marketing Strategy, Sponsored Content

    Join #AtomicChat with author Kat Kruger & enter to win a signed copy of The Night has Teeth

    Join us tonight on Twitter via #AtomicChat at 9PM EST, 8PM CST. Follow @Atomic_Reach & @KatKruger.

    We’re chatting with published author Kat Kruger about writing communities & how to promote your writing to build a fanbase.

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    Topics: books, communties, Content Marketing Strategy, Conversions, novel, Social Media, werewolves

    Brainstorming Tips to Help Prevent a Blogging Bind

    All bloggers can relate to a coming down with a dreaded case of writers block. It usually begins  with a blank Word document, lack of inspiration and increasing frustration. Sitting at your computer and staring out your window, there just seems to be nothing worth writing about. To avoid these tedious moments, every blogger should take the time to acquaint themselves with the art of brainstorming. Here are a few lesser known routes for brainstorming that DON'T involve aimlessly staring out a window.

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    Topics: SEO, teacher, blogging, brainstorming, collaboration, Content Marketing Strategy, Conversions, facebook, Repurpose content, twitter

    Three Easy Ways to Increase the Quality of Your Content

    I know what you’re thinking: quality is a pretty all-encompassing term. And you’re right, it is, which is why I think it can be a difficult topic to approach when it comes to your own blog. After all, so many different things go into the quality of a blog post... where could you possibly start? Well, fear not! Here are three easy ways to increase the quality of your blog content!

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    Topics: SEO, tips, writing, bloggers, blogging, Content Marketing Strategy, Conversions, traffic

    Writing Effective Headlines in Four Easy Steps

    First impressions are everything when it comes to blogging. Your blog headline will determine whether someone reads your article or moves onto the next one. According to Copyblogger, an average of 8 of 10 people will read the headline copy, while only 2 out of 10 will read the rest of the article. The better your headline, the better your chance is of beating the averages. So what are some ways you can go about making an enticing headline to ensure your blog is actually read?

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    Topics: blogging, Content Marketing Strategy, curiosity, effective headlines, headlines, lists, numbers, PR Newswire

    The Beginner's Guide to Hashtags

    Have you ever met someone who says “hashtag” in real life conversation? You know, you’re chatting with them and they say something funny, followed by “hashtagLOL”. I’ve encountered a few people who do this, and it really goes to show just how pervasive the concept of the hashtag has become in everyday life.  Even Facebook has started implementing them! However, much like saying the word hashtag doesn’t actually do anything, there are plenty of people out there who are not using hashtags to their full potential. Here are a few tips to make sure you’re using the hashtag correctly.

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    Topics: SEO, writing, blogging, Conversions, facebook, hashtags, Social Media, twitter