Feeling homesick for the prairie town you grew up in? Write a thought piece on it. Went back to blonde? Tweet it. Indulging in the wonders of a Starbucks frappucino? Instagram it.
By now, most of you are well aware of Toronto Mayor Rob Ford’s alleged crack addiction.If you’re familiar with this news story, you’re probably also familiar with the crowdsourcing site which has successfully raised the $200,000 needed to purchase the alleged video depicting the mayor smoking what appears to be crack-cocaine. The success of this campaign got me thinking about how crowdsourcing can be applied to content marketing.
Fashion retailers are in a unique position to milk the benefits of content marketing. They occupy a sweet spot at the intersection of art and commerce, able to shroud the shamelessness of selling with romantic images of messily chic flâneurs enjoying macarons at Parisian cafes, all filtered through Amaro, instagrammed, tweeted, posted on Tumblr and tagged “inspiration”. Fashion sells you a dream world, then reminds you that only a handbag can grant you admission into that world. And boy, does it work.
If there’s one thing that’s been driving me slightly up the wall this past week, it’s been hearing about the horrors of Yahoo buying Tumblr.
You know those Dr. Dre Beats headphones that everyone's wearing? Well, Monster is at it again, teaming up with actor/comedian/musician Nick Cannon to bring you a sleek, comfortable way to get clear sound and balanced bass!
I’ve talked quite a lot about different ways to improve your blog—everything from when to post to what to call your posts—but one thing I’ve only very briefly touched on is what blog platform you should use.
Blogs are one of the top five most trustworthy sources for consumers, influencing them more than social networks. They offer honest reviews and useful advice. Bloggers even add a personal touch with their own voice and creativity, which keep readers coming back to their website. When you build trust with your readers, it will transform into influence.
Discovering more about your online audience, their needs and habits
Know your Audience: Who are they?
Understanding the demographics of your audience is essential for your business. It allows you to zero in on the social networks they are active on, which ensures that your content will be seen by the right people and your audience will grow by attracting the right kind of people.
Facebook, Twitter, Google+, Pinterest, and LinkedIn are all unique. Before you dive into social media, invest some time in getting to know your audience and how they interact on each platform. Like any successful relationship, it takes two to carry out ongoing meaningful conversations. Don't just push out content to your followers but engage with theirs as well.