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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    #AtomicChat Recap: Google+ Tips and Communities

    This Monday, #AtomicChat-ters gathered to discuss about the new buzz in social media: Google Plus Communities. Our guest host was Debbie Horovitch, Social Media Concierge at the Sparkle Agency. She was so fantastic at our last #AtomicChat on LinkedIn, we just had to invite her back for round 2!

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    Topics: Content Marketing Strategy, Social Media

    Branded Online Communities Amplify Social Signals

    ComBlu recently published their 2012 study on online branded communities. The study, titled The State of Online Branded Communities, shows that brands are becoming more and more involved in building communities. Brands, such as SAP and Mountain Dew, have built online communities to engage with a target audience and generate great social signals for raising page rankings.

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    Topics: brand communities, branded, online communities, Social Media, social signals

    #MediaChat Recap: Leveraging Curation to Achieve Marketing Goals

    On Thursday night, Atomic Reach was extremely excited to be the guest host of #MediaChat. We loved connecting with the #MediaChat regulars and connecting with this awesome community! Thanks to Aaron (@kilby76) for letting us talk about leveraging content curation to achieve marketing goals and it was great to hear everyone’s insights on this topic.

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    Topics: twitter chat, Content Marketing Strategy, marketing, mediachat, Social Media

    #AtomicChat Recap: Personal Branding Through Social Media

    This week's topic on #AtomicChat was Personal Branding Through Social Media, presented by our guest host Aaron Kilby (@kilby76). You may already know him as the awesome host of #MediaChat, which runs every Thursday night at 10pm EST/ 7pm PST.

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    Topics: Content Marketing Strategy

    Google+ Communities a Sure-Fire Way for Building Your Blogging Niche

    Last week, the folks at Google launched Google+ Communities. Developed to “make online sharing as meaningful as the real thing”, Google+ Communities are groups where like-minded users can gather and share articles, discuss trends and propose ideas in their niche.

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    Topics: Content Marketing Strategy, google+, Social Media

    The Best Time to Send Out E-Newsletters

    An e-newsletter is a cost-effective way to keep in touch with your consumers and achieve a number of marketing goals on a regular basis. But most inboxes are flooded with e-mails; how can you effectively increase the chances of open and click-through rates of your e-newsletter? While the subject line, content and design are all important factors that must be considered, other important aspects are the day of the week and the time of day in which the e-newsletter should be sent out.

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    Topics: worst time e-mail, best time email, e-mail statistics, infographic newsletter, newsletter

    #AtomicChat Recap: How to be a Super-Connector and Leverage the Power of LinkedIn

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    Topics: clients, community, Content Marketing Strategy, Conversions, Lead Generation, network, Social Media, twitter

    Social Signals Intensify SEO

    Every time you Like a post on Facebook, tweet a link on Twitter, or follow someone on Google+, you are giving out a social signal. These social signals are your recommendations for worthwhile content that search engines use to enhance their search results. The more a website or article is recommended, shared or Liked, the more that website or article’s ranking will increase.

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    Topics: SEO, Content Marketing Strategy, google+, Social Media, social signals