In the form of reviews, videos, photos, and blog posts, consumers are posting their opinions on products and services that influence buyers’ purchases. In fact, 84% of Millennials, a huge consumer segment, responded that user-generated content has at least some influence on what they buy (Bazaar Voice). For brands, this means having to intensify their content marketing strategy, especially by focusing on user-generated content for their brand website. It’s a great way to form relationships with customers, build trust and engage your target audience. Below are some tips on how to do just that!
Recently we’ve been receiving a lot of emails from bloggers who are excited to embed the Orb on their sites. Who wouldn’t be excited? By placing an Orb on your blog, you’re able to display fresh and relevant content from fellow members in your Tribe. Furthermore, if they embed an Orb, you receive new readers and traffic to your site; so it’s a win-win situation. To make it super easy for our bloggers, we’re going to break down step-by-step how to embed an Orb and Wordpress Viewer.
Last month, IDG Enterprise released their 2012 Customer Engagement survey for tech consumers. From 1,025 respondents, IDG determined that “IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.” In fact, “one-third (34%) of respondents indicate they are ready to be contacted by a salesperson after consuming two to four pieces of content.”
Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.
Drum roll, please! We are excited to announce the release of Mission Control, our first newsletter tailored specifically for bloggers! It was launched over the weekend for your relaxing morning read. Want a peek? Sure, why not!
On Monday, October 15, 2012, we welcome Camella Mendez from Internet Exposure as our co-host! #AtomicChat starts at 9:00 pm EST/ 8:00 pm CST/ 6:00 pm PST.
Reaching out to mom bloggers might have been a foreign idea to marketers before but in this era of mommy-blog stardom, it’s time that marketers start to listen up!
The curation mantra of 2012 has been that the most effective content curation involves three key activities: finding high quality content in your area of knowledge; contextualizing that content for your target audience; and distributing and sharing that content within your networks.
Bloggers receive hundreds of pitches every day by public relations firms and brands. They get e-mails and comments, likes and pins, on a daily basis, and are being asked to participate in campaigns all the time. As Heather Whaling writes, “Even bloggers with less traffic to their site are still being pitched on a regular basis.”
With Mark Zuckerberg and his team consistently updating and adding Facebook features, it’s certainly not easy to keep up-to-date with all of them. For your convenience, we combined all the important ones to help you better manage your Facebook Page. Here are 5 key features you need to know: