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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    What Are Your Content Marketing Resolutions for 2012?

    What are your content marketing resolutions for 2012? What are you going to do next year that will make your content resonate, engage and achieve your goals?

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    Topics: Uncategorized

    What Kind of Content is Effective?

    Recently, the Content Marketing Institute along with MarketingProfs released their annual report on content marketing. A chart that jumped out was the perceived effectiveness of different content tactics.

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    Topics: Content Marketing Strategy

    Five Ways to Make Content Marketing Rock

    Over the past two weeks, we've done Twitter chats that have given us a chance to talk about the importance of content marketing. As important, they have also given us some valuable insight from people actively involved with content marketing or exploring the idea of embracing it as a way to provide value to potential and existing customers.

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    Topics: Content Marketing Strategy

    How Content Marketing and Social Media Play Together

     

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    Topics: Uncategorized

    How to Measure the Effectiveness of Content Marketing

    During Atomic Reach's first Twitter chat last night (aka #AtomicChat), we discussed a number of interesting questions about content marketing. Among those that attracted the most attention was how to measure the effectiveness of content marketing.

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    Topics: Content Marketing Strategy

    We are Hosting our First Twitter Chat on Content Marketing!

     Tweet tweet! We're excited to announce that Atomic Reach will be hosting a weekly twitter chat every Monday night at 9:00 pm (EST)/ 6:00 pm (PST)/ 8:00 (CST). Swing by and join us at #AtomicChat where we'll be exploring the depths of content marketing and the importance of this role in our digital world.

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    Topics: Content Marketing Strategy

    Content Puts Social Media on Steroids

    At the meshwest conference earlier this week in Vancouver, a comment that caught my attention was how so much social media includes a link to content - be a blog post, article, video, photo or graphic.

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    Topics: Uncategorized

    No Surprise to See Content Marketing Budgets Climbing

    As brands embrace content marketing more enthusiastically to attract and engage consumers, it is not surprising to see a new study suggesting 60% of marketers plan to expand their content marketing budgets in 2012.

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    Topics: Uncategorized

    Content Marketing Contest: and the Winner is

    According to Random.Org, entrant #6 won! Congratulations Mike Connell! He just won a $350 Best Buy gift card along with the must-have book 'Managing Content Marketing' by Robert Rose and Joe Pulizzi!

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    Topics: Uncategorized