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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Atomic @ Mesh

    Mark your calendars my Atomic friends! The date has finally arrived. May 25th and 26th Atomic Reach will be attending the long awaited mesh Conference! We’re sitting on the edge of our seats ready to share, connect and learn more from the speakers, web gurus and thought industry leaders at the mesh Conference.

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    Topics: Content Marketing Strategy

    Bloggers: Do You Measure Up?

    You have a cool blog, so what? For those of you who want to be in the social media, online publishing or digital marketing industry, you’re going to have to put on your analytical cap because the numbers never lie. With the Web’s overwhelming clutter of content, the popularity contest of your personal brand will not be enough. The quality of your blog site will be measured in numbers and companies interested in your work will eventually ask you for some cold, hard facts provided in data and metrics.

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    Topics: Content Marketing Strategy

    Building an online brand presence-What’s not to like?

    Building a brand presence online? More important than what’s not to like, is the, why like it? This is the key question that brands should be asking when building a Facebook page, a Twitter stream or any other social media account you can name off. It’d be far too easy to say just create a page, log in on a daily basis and watch your fan base grow.  To increase awareness and build an influential online presence, you need to work.  Brands need to be aware of what’s working and what is not. In a large pool of voices competing for customer attention, how do you do you reel in the fans and followers and get them to bite with a “like”? More importantly, a “like” that is actually meaningful…one attached to a real customer prospect.

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    Topics: Content Marketing Strategy