Building a brand presence online? More important than what’s not to like, is the, why like it? This is the key question that brands should be asking when building a Facebook page, a Twitter stream or any other social media account you can name off. It’d be far too easy to say just create a page, log in on a daily basis and watch your fan base grow. To increase awareness and build an influential online presence, you need to work. Brands need to be aware of what’s working and what is not. In a large pool of voices competing for customer attention, how do you do you reel in the fans and followers and get them to bite with a “like”? More importantly, a “like” that is actually meaningful…one attached to a real customer prospect.