When you’re trying to evaluate your content’s performance, data is the name of the game. Now, with the release of our new Performance Dashboard, Atomic Reach is bringing you even deeper insights into the how’s and why’s of your content’s success.
B2B vs B2C: What is the difference?
B2B (Business to Business) content marketing is an entirely different ball game than B2C (Business to Consumer) content marketing, which is what most people are used to engaging with.
B2B focuses on building professional relationships and giving your audience value. Contrary to popular belief, B2B content marketing is a more complex and elongated process, with the primary goal being to acquire new customers.
B2C focuses on eliciting an emotional response from an audience. While the primary goal is also to acquire new customers, the B2C content marketing process is much simpler and therefore shorter in duration.
Although there are differences between B2B and B2C content marketing, one similarity is the use of content marketing to generate leads or new business opportunities.
Let's see how a B2B and B2C content marketing strategy might differ in today's world, and learn how to get started.
Topics: Content Marketing Strategy
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The internet-savvy consumer of today, who spends a great deal of time online, creates opportunities for brands to tap into their prospects’ mind by sharing compelling stories and adding value.
Topics: Content Marketing Strategy
When was the last time you went through your content repository? If your answer is long ago, or even never, it may be time to consider performing a content audit.
Sure, it definitely doesn’t sound like fun, especially if you have a great amount of content waiting for you, but doing this can help make significant improvements to your website.
Your CTAs (calls-to-action) are the "small hinge" that "swings a big door" when it comes to online marketing and conversion optimization.
Getting your visitors to click on the CTA is the key to completing a conversion event and meeting the business objective of a landing page or a piece of content.
What can you do to maximize the power of this "small hinge?"
There's quite a bit of art and science packed into the creation of a CTA. Here are 15 things you can do to make yours work harder:
The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.
It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.
Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.
In a B2B marketing environment, an average prospect would typically interact with your brand several times before committing to your product. In other words, unlike B2C prospects, they move slower and need more time to decide.
Indeed, B2B conversions are all about understanding the different stages of your leads and nurturing them accordingly. Keeping this behavioural pattern in mind helps B2B marketers treat their prospects differently at different stages of the sales funnel.
Broadly, a B2B sales funnel can consist of three different phases such as Awareness, Consideration, and Decision. Knowing the commitment level of leads at each of these stages is critical to nurturing them and moving them through the funnel quicker.
Let’s dive deeper into each of these stages and see how you can help your leads convert better.
Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.
The prime objective of any content marketing campaign is to generate conversions.
Of course, B2B companies are no exception, except that their conversion goals may vary depending on the nature of their campaign.
B2B companies that spend a sizeable portion of their marketing budget on content marketing always seek out better ways to optimize their sales funnel and thus, their conversion rates.
Whether you’re a small start-up or a larger business, the following tips will help you optimize your lead conversion strategies and in turn, boost your sales.
Topics: Conversion Rate