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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How To Get More Leads From Your Blog With These 4 Steps

    Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team.

    Understanding why you decide to have a writer produce content every week will help you craft content that doesn’t just cause visitors to read, but also choose to sign up for a newsletter or convert. If used correctly, data shows that blogs can propel marketing strategies forward.

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    Topics: Lead Generation

    The Benefits of High-Quality Content: How Content Scoring Drives More Conversions

    Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and costs 62% less.

    While this is an impressive statistic, for it to hold true for your business you need to ensure you are consistently creating high-quality content.  

    Scoring your content can help see that your content marketing strategy is successful and your budget is being well spent on content your customers will engage with.

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    Topics: Content Marketing Strategy

    What is Artificial Intelligence? Dust Off Your Content Strategy With AI

    Creating a content marketing strategy for your business is no easy task. It was once a lot of trial, error, and guesswork, but with the help of big data and machine learning you can now publish content knowing that it will perform.

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    Topics: Content Marketing Strategy

    Take a Deep Dive into Data with Atomic Reach’s New Analytic Performance Dashboard

    When you’re trying to evaluate your content’s performance, data is the name of the game. Now, with the release of our new Performance Dashboard, Atomic Reach is bringing you even deeper insights into the how’s and why’s of your content’s success.

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    Topics: Product Update

    B2B Content Marketing: How To Get Started

    B2B vs B2C: What is the difference?

    B2B (Business to Business) content marketing is an entirely different ball game than B2C (Business to Consumer) content marketing, which is what most people are used to engaging with.

    B2B focuses on building professional relationships and giving your audience value. Contrary to popular belief, B2B content marketing is a more complex and elongated process, with the primary goal being to acquire new customers.

    B2C focuses on eliciting an emotional response from an audience. While the primary goal is also to acquire new customers, the B2C content marketing process is much simpler and therefore shorter in duration.

    Although there are differences between B2B and B2C content marketing, one similarity is the use of content marketing to generate leads or new business opportunities.

    Let's see how a B2B and B2C content marketing strategy might differ in today's world, and learn how to get started.

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    Topics: Content Marketing Strategy

    What is Content Marketing? The Past, Present and Future of Marketing

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

    The internet-savvy consumer of today, who spends a great deal of time online, creates opportunities for brands to tap into their prospects’ mind by sharing compelling stories and adding value.

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    Topics: Content Marketing Strategy

    Why You Need To Use A Content Audit Tool On Your Website

    When was the last time you went through your content repository? If your answer is long ago, or even never, it may be time to consider performing a content audit.

    Sure, it definitely doesn’t sound like fun, especially if you have a great amount of content waiting for you, but doing this can help make significant improvements to your website.

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    15 Easy Ways To Make Your CTAs More Effective

    Your CTAs (calls-to-action) are the "small hinge" that "swings a big door" when it comes to online marketing and conversion optimization.

    Getting your visitors to click on the CTA is the key to completing a conversion event and meeting the business objective of a landing page or a piece of content.

    What can you do to maximize the power of this "small hinge?"

    There's quite a bit of art and science packed into the creation of a CTA. Here are 15 things you can do to make yours work harder:

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    GDPR is Here, Now What? How to Target Your Customers Without Violating Trust

    The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.

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    5 Ways to Adapt Your Content for New Visitors

    It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.

    Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.

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