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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why You Need To Use A Content Audit Tool On Your Website

    When was the last time you went through your content repository? If your answer is long ago, or even never, it may be time to consider performing a content audit.

    Sure, it definitely doesn’t sound like fun, especially if you have a great amount of content waiting for you, but doing this can help make significant improvements to your website.

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    15 Easy Ways To Make Your CTAs More Effective

    Your CTAs (calls-to-action) are the "small hinge" that "swings a big door" when it comes to online marketing and conversion optimization.

    Getting your visitors to click on the CTA is the key to completing a conversion event and meeting the business objective of a landing page or a piece of content.

    What can you do to maximize the power of this "small hinge?"

    There's quite a bit of art and science packed into the creation of a CTA. Here are 15 things you can do to make yours work harder:

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    GDPR is Here, Now What? How to Target Your Customers Without Violating Trust

    The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.

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    5 Ways to Adapt Your Content for New Visitors

    It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.

    Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.

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    Why Post-Click Optimization Is Just As Important As Your Ads

    B2B companies that spend a sizeable portion of their marketing budget on PPC are constantly looking for ways to optimize their ad spend. Whether it is reducing their bounce rates, boosting their conversion rates and/or increasing their ROI, they are always looking to make improvements.

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    B2B Sales Funnel: How to Convert Your Prospects Better at Each Stage

    In a B2B marketing environment, an average prospect would typically interact with your brand several times before committing to your product. In other words, unlike B2C prospects, they move slower and need more time to decide.

    Indeed, B2B conversions are all about understanding the different stages of your leads and nurturing them accordingly. Keeping this behavioural pattern in mind helps B2B marketers treat their prospects differently at different stages of the sales funnel.

    Broadly, a B2B sales funnel can consist of three different phases such as Awareness, Consideration, and Decision. Knowing the commitment level of leads at each of these stages is critical to nurturing them and moving them through the funnel quicker.

    Let’s dive deeper into each of these stages and see how you can help your leads convert better.

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    4 Visual Content Hacks to Boost Your Conversion Rates

    Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.

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    5 Ways B2B Startups Streamline Their Conversion Strategies

    The prime objective of any content marketing campaign is to generate conversions.

    Of course, B2B companies are no exception, except that their conversion goals may vary depending on the nature of their campaign.

    B2B companies that spend a sizeable portion of their marketing budget on content marketing always seek out better ways to optimize their sales funnel and thus, their conversion rates.

    Whether you’re a small start-up or a larger business, the following tips will help you optimize your lead conversion strategies and in turn, boost your sales.

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    Topics: Conversions

    3 Data-Driven Techniques to Boost Your B2B Conversions

    Effective content marketers are often great observers — they understand the evolving consumer psychology and the science behind buyers’ behaviours.

    It’s not enough to just create content. You need to understand how your target audience behaves in different scenarios. In fact, this very understanding of consumer behaviours can affect the design of your content and marketing message.

    That’s why, we at Atomic Reach, always emphasize the importance of data and statistics when understanding consumer psychology and building robust marketing campaigns.

    In this post, we’d like to share three data-driven techniques to help you conceive more intuitive content strategies and boost your conversions.

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    Topics: Conversions

    Is Your Content Optimized for Conversions? Here’s 6 Ways to Find Out.

    Why do businesses invest a fortune in content marketing? Is it for page views or gaining social media traction or some other vanity metric? The fact is your content marketing will fail unless your audience converts and becomes a paying customers.

    Adopting a run-of-the-mill content marketing approach can help you get some page views, but it’s unlikely to help you meet the prime objective of your marketing campaign, conversions. On average, when you deliver optimized content based on your audience’s interests, you’re likely to see a boost of approximately 88%.

    So, how do you figure out if your content is optimized for conversion and ready to move your audience through the funnel?

    Here are six ways to find out if your content is primed for conversions.

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    Topics: Conversions