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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Use Content Marketing To Convert Prospects at Each Stage of Your Sales Funnel

    Did you know that 96 percent of individuals who visit your website are not ready to buy anything (but likely will in the future)? Many consumers and business product buyers are doing the online equivalent of window shopping when they find their way to your products and services.

    According to a 2015 Google Survey, 89 percent of B2B researchers used the internet during their product research process.

    So, how do you keep them engaged until they are ready for a B2B sale?

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    Topics: Content Marketing Strategy, Marketing Sales Funnel

    Using Atomic Reach is Now Easier Than Ever With Our Brand New Google Docs Integration

    With over 3 million companies worldwide now using G Suite to power their business, Atomic Reach is making it easier than ever to work with Google Docs to create, score, and edit your content, on your own or with your team.

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    Topics: Product Update

    5 Ways Landing Pages Complement Email Marketing

    Imagine going fishing without a hook and just dangling a worm or lure into the water. Odds are, you would have a tough time catching anything.

    Now apply this concept to your email campaigns. Your email can very well be the bait for luring in leads, but how will you catch them without a hook?

    The hook, of course, is your email landing page, since landing pages are where conversions happen.

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    Topics: Email Marketing

    11 Content Marketing Tools You Need For Success

    Content Creation is difficult. But, it is a priority for most marketing teams.

    After all, content marketing gets three times more leads than paid search advertising (Content Marketing Institute, 2017).

    With that in mind, life as a content marketer can be made easier by combining any number of the below content marketing tools.

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    Topics: Content Marketing Strategy, Content Marketing Tools

    Introducing the New MailChimp Email Integration for Atomic Reach

    We’ve now made it easier than ever for MailChimp users to drive more conversions from their emails with Atomic Reach! Our new MailChimp integration will allow you to laser-focus for email conversions like never before.

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    Topics: Product Update

    9 Out-of-the-Box B2B Lead Generation Tactics That Actually Work

    As HubSpot defines it, Lead Generation is, "the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service."

    B2B Lead Generation can be defined as, "the process of attracting and converting businesses into those who have indicated interest in your company's product or solution."

    This is a vital process for any business when generating demand for your product or solution.

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    Topics: Lead Generation, B2B Lead Generation Tactics

    Inbound Marketing Definition: The Way To Transform Your Business

    If you're new to marketing, all the terms getting thrown around can become a bit confusing.

    Inbound marketing, outbound marketing, content marketing - what does it all mean?

    In this post, we will give you a definition of inbound marketing and how it can help you scale your business.

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    Topics: Content Marketing Strategy, Inbound Marketing

    The 7 Types of Content with the Lowest Customer Acquisition Cost

    The phrase coined by Bill Gates, "Content is King" still holds true.

    Content continues to dominate the digital marketing landscape. However, the types of content businesses are creating is changing rapidly and is heavily influenced by various factors including conversion rates, click through rates and customer acquisition cost.

    Of the factors mentioned, Customer Acquisition Cost is a key indicator of success for any content marketing strategy.

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    Topics: Content Marketing Strategy, Customer Acquisition Cost

    Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module

    Article Updated September 14, 2018.

    It’s true that a picture is worth 1000 words – but a great email can deliver you a new customer in just 100.

    When you’re dealing with such a compact, often templated form of communication, understanding the why’s of your performance is critical to ensuring that you make every word count.

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    Topics: Product Update

    10 Reasons Why Predictive Analytics Tools Will Transform Your Business

    Digital transformation is a competitive opportunity. Every minute, every day, we in today’s connected world are creating data.

    Organizations now not only have access to big chunks of data internally, but also to user preference data caused by their actions on the internet. Moreover, over the years, data has become easier to store, and faster to process.

    Given these advancements in technology, predictive analytics tools have progressed as a game changer. 

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    Topics: Data Analytics, Predictive Analytics Tools