Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.
If you’re familiar with content marketing, then you’ve probably heard of content audits and content inventories. These processes are important for optimizing a website’s content and improving their results.
While these two concepts may sound similar, a content audit is different from a content inventory.
So what’s the difference between a content audit and a content inventory? And when would you need to do a content audit or inventory?
The Call-to-Action (CTA) is a fundamental ingredient to any successful marketing plan. In digital marketing, the CTA is normally a button with copy, and the modern digital world is largely dependent on the effectiveness of the CTA button.
If you have a website, you have a call-to-action, or multiple CTAs. There is no such thing as a winning marketing campaign until and unless there is an effective CTA which leads the visitor to take an action.
Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves.
Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.
They must look around for the best email marketing softwares to use in order to not only cut their marketing costs but to make sure that their message is being delivered in the most effective way.
Lead Generation is both the biggest goal and the biggest challenge of every marketing team out there. Countless tactics and initiatives can be carried out, and I’m sure either you or your marketing team has tried them all. But ensuring that your plan of action is effective and will yield the results you’re after is no simple feat.
At Influence & Co., we’ve found that our most consistent and cost-effective strategy for generating leads is content marketing. In the same breath, we understand that a lot of companies struggle with it.
Content Marketing is a long-term play, and in order to see results, you need a perfect combination of the right strategy and the right content, and you need to create that content consistently.