Your online reputation is critical to creating a well-respected blog, so it is important to monitor and repair your online life. Social media and search engines are key factors to consider when adding content to your blog. As you implement a strategy for improving your blog's reputation, think about these tips.
It is important to know where you stand in a search engine. Utilize Google's search engine to see where you fall in a search for your blog's keywords. Be sure to search for your blog's title, URL, and your name to see if anyone has made mention of your blog or shared your content. Analyze the first few pages of Google and keep track of what is showing up.
While you are in Google, set up Google Alerts for your name, website name, and any important keywords that you want to keep track of. This will keep you aware of when content relating to you or your website went live. The best way to minimize damage online is to keep track of it.
Update Your Blog
One way to boost your reputation online is to ensure that your blog has an easy to read layout with clear content. A streamlined layout will be one of the first things a blog visitor notices, so use a design that encourages an engagement. You need to make sure that your content is readable on mobile devices, whether you're using the best tablet or something else.
Try adding title tags to your blog posts to separate large blocks of text and use images that fill the blog post width. Only use stock images or the images that you have the rights for. The fastest way to harm a blog reputation is by stealing graphics, so always use photographs that you have permission to post.
Add spam filters and monitor your blog's comments to moderate links and content. Your reputation could be crippled by someone leaving spam comments and links.
Bury Bad Content
After assessing Google results for your blog, try burying content that harms your online reputation. The best way to bury old content is to create new, engaging content. Craft blog posts that are engaging: write about topics that are useful, use a high quality and relevant image, and ask a question at the end of each post. Once you start posting valuable content on a consistent basis, promote your blog in search results. Your new content will start appearing in relevant searches, and the content you want to hide will get pushed down further in results.
Remove Low Quality Links
Comb through old blog posts and remove links that negatively impact your website. Something to keep in mind is Google ranks pages negatively if they have too many links that appear to contain spam. When you link to other websites, make sure you are linking to a URL that is useful and relevant. If your blog has too many low quality links, your online reputation is affected.
Utilize Social Media
Use social media to your advantage. Regularly share and interact with other bloggers in your niche. Increase your reputation through quality engagement and networking. Facebook and Twitter are easy to use and can provide inspiration for future blog posts. Become a thought leader in your field by sharing relevant quality articles and research. Additionally, frequently comment on other blogs to show interest in your niche.
After you get into a rhythm of posting quality content on a regular basis, offer to contribute posts to blogs in your niche. Many websites accept contributors and this will help raise your credibility online. Many blogs allow the guest author to include a link to their website which can direct traffic to your website. Guest posting offers many advantages including drawing new readers to your blog. Start by pitching quality blog posts to your favorite sites.
Building your reputation online is easy, but repairing it can take time. Use these simple strategies to get on the right path.