The prime objective of every business owner is to build repeat visitors and retain them to build brand loyalty.
However, it’s easier said than done.
With the dwindling attention span of your potential audience, it’s become increasingly challenging to keep your visitors glued to your site, let alone see them come back to your site.
However, despite these challenges, many businesses are able to convert their new visitors into loyal followers and cultivate a successful brand.
How do they do that?
The secret to building a loyal fan following often lies in following content marketing best practices.
If you’re able to create a great value for your visitors, there are no reasons why they wouldn’t come back to your site again.
From Neil Patel to Brian Dean, successful content marketers recommend the following tactics to attract and retain website traffic.
Build an Opt-in List
The most effective way to build organic traffic to your site is allowing your first-time visitors to stay connected with you. This is especially true when you’re publishing content on a regular basis.
If your new visitors find your content valuable enough, they’ll want to sign up for newsletters. However, the subscription mechanism has improved significantly in the past few years.
Gone are the days when websites owners would install RSS feed on their website. Today, there are many permission-based mechanisms to let your visitors stay in touch with you.
Here are a few alternatives you can choose from:
Opt-in forms are essentially website widgets that allow your visitors to share their email address with you in order to stay subscribed to your future content. When you publish new content on your website, they automatically get it delivered to their email inbox.
The best places to install your opt-in form are sidebars, below the article and even on your home page. When it comes to installing opt-in forms on your site, your choices include OptionMonster, MailChimp, and ConvertKit.
Push Notification Widgets
Here’s a scenario: Your visitors are not comfortable sharing their email addresses with you but they still want to stay subscribed to your future content. What would you do?
Well, this is where Push Notification Widgets come to your help.
Push Notification Widgets are the modern permission-based marketing tools that allow your visitors to click on your widgets and stay notified of your future content. The push notification widgets are essentially integrated with modern browsers such as Google Chrome. When you publish new content, your subscribers automatically see a notification on their browser.
Here are a few things to keep in mind before installing website push notifications.
Improve Content Quality and Web Design
New visitors are more likely to come to your site through search engines. However, if your site has poor content quality and shoddy design, it’s hard for them to trust you. Therefore, both content and design of your site are crucial to establishing your credibility and brand value.
Invest in building quality content early on, and it will pay off big time down the road.
Similarly, web design adds to your visitors’ trust. A poorly designed website is often a reflection of unprofessionalism. Regardless of which platform you choose to build your website, be sure to have a minimalist layout, soothing color scheme, and legible font family. Moreover, make sure to build a logo for your website.
Offer Positive User Experience
More often than not, creating a positive user experience for your new visitors can help inspire them to back to your site again.
A positive user experience essentially means living up to expectations of your visitors as soon as they arrive on your landing page. There are many factors that contribute to a positive user experience; however, you need to make sure your website offers the following to your visitors.
- Fast Loading Pages
- No Annoying Pop-ups
- High Quality Content
- Scannable Content
- Clean Navigational Structure
- Legible Typography
- Easy-to-Consume Content Structure
- Supporting Images
- Social Media Share Buttons
- Responsive on Mobile Devices
Highlight Your Best Content
Even the most frequent visitors may skip your best content unless you care to offer it the exposure it deserves. Your top-performing content is your best chance to entice your new visitors and introduce yourself as a trustworthy destination for high-quality information.
However, most of your new visitors usually leave your website as soon as they finish reading content on your landing page. Therefore, each and every potential landing page should be designed to introduce your top-performing content to your visitors.
Add a widget below the article or on your sidebar showcasing the most-read articles on your site. Similarly, you can widget to your home or about page to show off your best articles.
With the rapidly decreasing attention span, business owners should follow the best practices and make extra efforts to turn their websites into lead generation magnet. From designing an aesthetic website layout to building irresistible content, you should explore every opportunity to seduce and retain your audience on your website.
About the Author
Susanta Sahoo is founder and chief content marketing strategist at Top League Technologies, a digital marketing start-up in Bhubaneswar, India. By offering SEO consulting services, he helps SMB’s build their online presence and boost ROI. Follow him on Twitter: .