Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.
1. Get more people involved
Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That's why you need to get others involved. This doesn't mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.
2. Tell compelling stories
The campaigns that succeed do so because they're telling a compelling story. Think about the story you want to tell about your business. What image are you looking to put out there? Once you have that down, make sure it's being woven through every piece of marketing that you create.
3. Check out what your customers are reading
If you want to know what your audience wants, you need to start reading what they're reading. Go looking at the other content they're taking in, and see what that gives them. How are other marketing writers talking to them? What are they giving them that you aren't? From there, you can formulate a plan to create content that really speaks to them.
4. Be patient
'As the saying goes, Rome wasn't built in a day' says digital marketing manager Richard B. Clark from Best Australian Writers. 'You need to be patient with your marketing. You won't suddenly see an increase in conversions, but a properly planned campaign will bring in more customers over time.'
5. Promote yourself constantly
Your campaign can't succeed if you're not promoting it. Have a plan for your story to be promoted around the clock. Put social media to good use and put the word out about your company and ehat you do. The more people see your marketing, the more leads you can potentially generate.
6. Get to the point
Your audience won't have time to decipher a complicated piece of content. The best way to keep their attention is to write pieces that are shorter, but still contain all the information that they need. Keep your writing short and to the point to get the most out of it.
7. Be light hearted
Sometimes the serious approach isn't the best one. Know when it's better to be more light hearted to connect with your audience. Your campaign can be lighter in tone without sacrificing professionalism and quality.
8. Use language to encourage action
The right words will help you get customers to do as you ask. For example, if you say 'Ask for an invitation to try out new system' implies exclusivity, and a need to get involved.
9. Write for scanning readers
Formatting is important, as readers will scan your text. They're looking for the information they really want, so help them get there faster. Include heading and bullet points to help them find what they need.
10. Use the perfect headline
The headline will be doing most of the work in convincing readers to click through. Write compelling and accurate headlines to bring readers in. If you need a hand in writing them, try online tools that analyse your headlines and suggest improvements.
Use these 10 tips to get the most out of your B2B marketing campaigns. It's amazing what a few simple changes can do for your conversion rates.
Jennifer is the business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing, Jennifer was a consultant at Deloitte and managed security services provider and developer of a wide range of security solutions.