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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Creating High Converting CTA’s & How They Affect Conversions

    The Call-to-Action (CTA) is a fundamental ingredient to any successful marketing plan. In digital marketing, the CTA is normally a button with copy, and the modern digital world is largely dependent on the effectiveness of the CTA button.

    If you have a website, you have a call-to-action, or multiple CTAs. There is no such thing as a winning marketing campaign until and unless there is an effective CTA which leads the visitor to take an action.

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    3 Visuals That'll Skyrocket Your Lead Generation In No Time!


    In 2018, 85% of B2B marketers reported that improving lead generation conversions are their most important content marketing goal.

    Before you can even think about attracting those leads, however, you need to have an effective lead magnet.

    If you aren’t familiar, a lead magnet is simply an incentive that you offer your target audience in exchange for their email and/or other contact information.

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    6 Simple Steps to Find Your B2B Brand Voice

    There are a million and one brands out there that are selling the same products.

    If your business has more clones than an episode of Orphan Black, what is going to set you apart? Your brand voice.

    You have enough opportunity to deliver a strong brand voice across multiple channels. For example in web copy, ads, email subject lines, and of course, social media posts.

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    Topics: Branding, B2B Lead Generation Tactics

    The Email Marketing Software You Need For Success

    Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves.

    Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016) 

    That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.

    They must look around for the best email marketing softwares to use in order to not only cut their marketing costs but to make sure that their message is being delivered in the most effective way.

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    Topics: Email Marketing

    How Earned and Owned Media Work Together to Generate Leads

    Lead Generation is both the biggest goal and the biggest challenge of every marketing team out there. Countless tactics and initiatives can be carried out, and I’m sure either you or your marketing team has tried them all. But ensuring that your plan of action is effective and will yield the results you’re after is no simple feat.

    At Influence & Co., we’ve found that our most consistent and cost-effective strategy for generating leads is content marketing. In the same breath, we understand that a lot of companies struggle with it.

    Content Marketing is a long-term play, and in order to see results, you need a perfect combination of the right strategy and the right content, and you need to create that content consistently.

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    Topics: Content Marketing Strategy

    The Foundation of an Effective Content Marketing Strategy

    For the past decade, content marketing has become all the rage, and with good reason.

    It has become the vehicle businesses use to communicate with customers. It allows businesses to transform from nameless enterprises looking to make a sale to organizations that want to add value to customers by providing valuable content.

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    Topics: Content Marketing Strategy

    How to Write B2B Follow-Up Emails: Tips & Tricks

    Email outreach is practically a marketing birthright. We've mastered the art of email communication using templates, HTML, and large swaths of our CRMs. We know how to address pain points, features, benefits and when to offer solutions.

    However, we're often quite terrible at having genuine conversations.

    Let’s be frank. We talk to audiences, not individuals - even if we segment them into tiny buckets. Most of us, and this is especially true for content marketers and creators, rarely have a chance to speak one-on-one with the people we are addressing in our writing.

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    Topics: Email Marketing

    How To Write Subject Lines that Convert [Data]

    Creating great emails takes time. But, a lot of great emails go unread.

    According to Convince and Convert, 35% of email users will decide to open an email based on the subject line alone. In addition, Copyblogger states, 8 out of 10 people will read your subject line, but only 2 out the 10 will actually click on it.

    That means that much of the time and resources you spent on crafting subject lines is being wasted.

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    Topics: Email Marketing, Email Marketing Metrics

    How To Conduct a Content Audit: Step By Step

    A content audit is an essential part of any content marketing strategy.

    At its simplest, a content audit starts with gathering all of your data that is associated with the content you have created. Then by analyzing that data you can identify and better understand patterns in how your audience engages with your content.

    The goal of a content audit is to perform a qualitative analysis of all the content your business has created, and use the insights gained to improve future content marketing strategies.

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    Topics: Content Marketing Strategy, Content Audit

    The Email Marketing Metrics Your Team Should Focus On

    Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal.

    However, if you make your offer compelling enough, they will be responsive and continue to engage with your business.

    If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. 

    The only way to identify that your efforts are not overly effective is to analyze the metrics associated with your emails. Your email marketing metrics will indicate how well you are doing, and how responsive your subscribers really are to what you are offering.

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    Topics: Email Marketing

    Visualizing a Better Blog: How To Create Images That Drive Conversions

    There are lots of ways to drive conversions. We’re always told how much copy matters - how it builds trust with people, how using social proof and reviews add credibility, and how telling a story pushes emotional buttons.

    But, humans process images 60,000 times faster than text. Simply put, we process visual data better than written data. 

    The biggest problem you might be facing is knowing what images to create to drive conversions. 

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    Topics: Content Marketing Strategy

    Email Segmentation Made Easy - Custom Profiles Coming Soon to Atomic Reach [Product Update]

    You wouldn’t use the same format for a direct response email as you would a weekly newsletter, just like there’s different reasons why a product update may perform well compared to a marketing message.

    No two members of your audience are alike, so why should you optimize your messaging the same way?

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    Topics: Product Update, Email Marketing

    Email Marketing by the Numbers [Infographic]

    Last month we surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.

    So what metrics matter to email marketers? How much of their lead generation can be attributed to email activities, and how much do they automate?

    Check out the infographic to find out!

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    Topics: Email Marketing

    The Secret to Content Marketing Success? Content Intelligence.

    If content marketers thought marketing couldn’t get any more technologically advanced, they were sadly mistaken.

    Content Marketing has gone through many transformations in recent years. From more of an emphasis on marketing analytics to the increased use of automation, the intersection of content marketing and technology is evolving.

    Now, content marketers are looking to dive deeper into the possibilities of what content can do. How can they align their content marketing goals with their business goals in one place? Is that even possible? Content Intelligence is a prime example of how technology can complement content marketers.

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    Topics: Content Intelligence, Content Marketing Strategy

    The Art of Storytelling: How To Boost Your Content Strategy

    Storytelling is an Art. As a business, when you tell a story about your values, products or solutions, it paints a picture and allows your audience to connect with your business. 

    When your audience hears a relatable story or similar anecdote to their real life experiences, they are intrigued and establish a connection with your brand.

    Storytelling not only enhances the perception of your brand, but when executed correctly can actually impact your business. Neil Patel states, "62% of B2B marketers rated storytelling as an effective content marketing tactic in 2017".

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    Topics: Content Marketing Strategy, Storytelling

    5 Content Marketing Trends We've Seen In 2018

    Content Marketing has become incredibly vital to the success of businesses and organizations in recent years, and its importance will only continue to grow in the future. If you’re new to the world of content marketing, there’s no better time to perfect it than now.

    According to a survey conducted by the Content Marketing Institute (CMI) in 2016, 88% of B2B respondents were using content marketing.

    Before we dive into content marketing trends to look out for, you may be asking yourself, “what exactly is content marketing?”

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    Topics: Content Marketing Strategy, Content Marketing Trends

    75 Email Marketing Influencers You Need To Follow

    According to Constant Contact, for every one dollar marketers spend on email marketing, they can expect an average return of $38.

    And, according to 80 percent of professionals, email marketing drives customer retention and acquisition. So, now that we know why email marketing is important, we need to understand exactly what it is.

    Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best.

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    Topics: Email Marketing, Email Marketing Influencers

    10 Email Marketing Tips To Maximize Your Email Engagement

    It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

    There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

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    Topics: Email Marketing, Best Practices

    Marketing and Data: A Match Made in Heaven

    The amount of data accessible to marketers is growing at a tremendous pace, and has been doubling every two years. By 2020, it is estimated that there will be approximately 44 zettabytes or 44 trillion gigabytes of data.

    With this growth, tapping into the potential of data analytics is vital for marketers as they try and gather more information about their audience.

    Is data analytics important for marketers?

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    Topics: Data Analytics

    7 Ways To Improve Your Conversion Rate With Compelling Content

    Honestly, who doesn’t want to improve their conversion rates?

    Consistent conversion improvement is a goal that drives every functional area within a company.

    However, the marketing team has some tools at their disposal to increase this number drastically. The difficulty comes in how to do this properly. While there are many methods marketers may take to improve conversion rates, one of the best is creating compelling and engaging content. Why is content so important to conversions?

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    Topics: Conversion Rate, Content Marketing Strategy