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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    5 Content Marketing Trends We've Seen In 2018

    Content Marketing has become incredibly vital to the success of businesses and organizations in recent years, and its importance will only continue to grow in the future. If you’re new to the world of content marketing, there’s no better time to perfect it than now.

    According to a survey conducted by the Content Marketing Institute (CMI) in 2016, 88% of B2B respondents were using content marketing.

    Before we dive into content marketing trends to look out for, you may be asking yourself, “what exactly is content marketing?”

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    Topics: Content Marketing Strategy, Content Marketing Trends

    75 Email Marketing Influencers You Need To Follow

    According to Constant Contact, for every one dollar marketers spend on email marketing, they can expect an average return of $38.

    And, according to 80 percent of professionals, email marketing drives customer retention and acquisition. So, now that we know why email marketing is important, we need to understand exactly what it is.

    Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best.

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    Topics: Email Marketing, Email Marketing Influencers

    10 Email Marketing Tips To Maximize Your Email Engagement

    It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

    There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

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    Topics: Email Marketing, Best Practices

    Marketing and Data: A Match Made in Heaven

    The amount of data accessible to marketers is growing at a tremendous pace, and has been doubling every two years. By 2020, it is estimated that there will be approximately 44 zettabytes or 44 trillion gigabytes of data.

    With this growth, tapping into the potential of data analytics is vital for marketers as they try and gather more information about their audience.

    Is data analytics important for marketers?

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    Topics: Data Analytics

    7 Ways To Improve Your Conversion Rate With Compelling Content

    Honestly, who doesn’t want to improve their conversion rates?

    Consistent conversion improvement is a goal that drives every functional area within a company.

    However, the marketing team has some tools at their disposal to increase this number drastically. The difficulty comes in how to do this properly. While there are many methods marketers may take to improve conversion rates, one of the best is creating compelling and engaging content. Why is content so important to conversions?

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    Topics: Conversion Rate, Content Marketing Strategy

    Our New Engagement Data Tool Unlocks the Secrets of Long-Term Content Success!

    End of month reporting – a timely topic for today’s product release update! No matter how much you love data, you likely cringe at the thought of pouring over spreadsheets and crunching your numbers for an entire day (or sometimes two) to output your reports.

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    Topics: Product Update

    How To Develop a Content Strategy: Best Practices

    What is a Content Strategy?

    Explaining content strategy can be somewhat difficult.

    It is best defined as the "creation, publication, and governance of useful, usable content.”

    To break that down further, your content strategy is the foundation that guides your content marketing plan.

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    Topics: Content Marketing Strategy, Best Practices

    Content Marketing Metrics Your Business Should Focus On

    Content Marketing is Everything.

    It can catapult an unknown business into a brand people rely on. As a brand, you can create data-driven content for your target consumers, adding value to their business and building a community until they become your loyal customers and brand advocates.

    However, it doesn’t happen overnight.

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    Topics: Content Marketing Strategy, Content Marketing Metrics

    How to Use Content Marketing To Convert Prospects at Each Stage of Your Sales Funnel

    Did you know that 96 percent of individuals who visit your website are not ready to buy anything (but likely will in the future)? Many consumers and business product buyers are doing the online equivalent of window shopping when they find their way to your products and services.

    According to a 2015 Google Survey, 89 percent of B2B researchers used the internet during their product research process.

    So, how do you keep them engaged until they are ready for a B2B sale?

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    Topics: Content Marketing Strategy, Marketing Sales Funnel

    Using Atomic Reach is Now Easier Than Ever With Our Brand New Google Docs Integration

    With over 3 million companies worldwide now using G Suite to power their business, Atomic Reach is making it easier than ever to work with Google Docs to create, score, and edit your content, on your own or with your team.

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    Topics: Product Update

    5 Ways Landing Pages Complement Email Marketing

    Imagine going fishing without a hook and just dangling a worm or lure into the water. Odds are, you would have a tough time catching anything.

    Now apply this concept to your email campaigns. Your email can very well be the bait for luring in leads, but how will you catch them without a hook?

    The hook, of course, is your email landing page, since landing pages are where conversions happen.

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    Topics: Email Marketing

    12 Content Marketing Tools You Need For Success

    Content Creation is difficult. But, it is a priority for most marketing teams.

    After all, content marketing gets three times more leads than paid search advertising (Content Marketing Institute, 2017).

    With that in mind, life as a content marketer can be made easier by combining any number of the below content marketing tools.

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    Topics: Content Marketing Strategy, Content Marketing Tools

    Introducing the New MailChimp Email Integration for Atomic Reach

    We’ve now made it easier than ever for MailChimp users to drive more conversions from their emails with Atomic Reach! Our new MailChimp integration will allow you to laser-focus for email conversions like never before.

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    Topics: Product Update

    9 Out-of-the-Box B2B Lead Generation Tactics That Actually Work

    As HubSpot defines it, Lead Generation is, "the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service."

    B2B Lead Generation can be defined as, "the process of attracting and converting businesses into those who have indicated interest in your company's product or solution."

    This is a vital process for any business when generating demand for your product or solution.

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    Topics: Lead Generation, B2B Lead Generation Tactics

    Inbound Marketing Definition: The Way To Transform Your Business

    If you're new to marketing, all the terms getting thrown around can become a bit confusing.

    Inbound marketing, outbound marketing, content marketing - what does it all mean?

    In this post, we will give you a definition of inbound marketing and how it can help you scale your business.

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    Topics: Content Marketing Strategy, Inbound Marketing

    The 7 Types of Content with the Lowest Customer Acquisition Cost

    The phrase coined by Bill Gates, "Content is King" still holds true.

    Content continues to dominate the digital marketing landscape. However, the types of content businesses are creating is changing rapidly and is heavily influenced by various factors including conversion rates, click through rates and customer acquisition cost.

    Of the factors mentioned, Customer Acquisition Cost is a key indicator of success for any content marketing strategy.

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    Topics: Content Marketing Strategy, Customer Acquisition Cost

    Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module

    Article Updated September 14, 2018.

    It’s true that a picture is worth 1000 words – but a great email can deliver you a new customer in just 100.

    When you’re dealing with such a compact, often templated form of communication, understanding the why’s of your performance is critical to ensuring that you make every word count.

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    Topics: Product Update

    10 Reasons Why Predictive Analytics Tools Will Transform Your Business

    Digital transformation is a competitive opportunity. Every minute, every day, we in today’s connected world are creating data.

    Organizations now not only have access to big chunks of data internally, but also to user preference data caused by their actions on the internet. Moreover, over the years, data has become easier to store, and faster to process.

    Given these advancements in technology, predictive analytics tools have progressed as a game changer. 

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    Topics: Data Analytics, Predictive Analytics Tools

    How To Get More Leads From Your Blog With These 4 Steps

    Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team.

    Understanding why you decide to have a writer produce content every week will help you craft content that doesn’t just cause visitors to read, but also choose to sign up for a newsletter or convert. If used correctly, data shows that blogs can propel marketing strategies forward.

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    Topics: Lead Generation

    The Benefits of High-Quality Content: How Content Scoring Drives More Conversions

    Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and costs 62% less.

    While this is an impressive statistic, for it to hold true for your business you need to ensure you are consistently creating high-quality content.  

    Scoring your content can help see that your content marketing strategy is successful and your budget is being well spent on content your customers will engage with.

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    Topics: Content Marketing Strategy