GetApp is where you can find the largest cloud-based business apps marketplace. It is operated by Nubera, a Gartner company, headquartered in Barcelona (Spain). Nubera serves as an ecosystem of user-generated and editorial reviews of software and apps for business. Recently, released was their Q2 GetRank report of the Top 25 marketing solutions in four different categories:
- Marketing Automation
- Email Marketing
- Content Marketing
- Social Media Marketing
How is the ranking determined?
By using data collected from GetApp and other third-party sources, an app's rank is calculated in User Generated Reviews, Integrations, Mobile Platforms, Media Presence, and Security. They are then able to determine the crème de la crème of the marketing industry, every quarter.
GetRank's goal is to provide valuable data to businesses looking to make a first assessment when choosing marketing software.
Investing in marketing is expensive and time-consuming, and getting it wrong can be disastrous. Marketing software can help, with anything from automating campaigns, to measuring their effectiveness. And because there are now so many ways that a product can be marketed online, there needs to be solutions tailored to every single one. -GetApp CEO Christophe Primault
A range of data points is what makes GetApp's ranking unique in the industry:
- User generated reviews and integrations using data listed on GetApp
- Security scores calculated using vendor responses to a security survey based on the Cloud Security Alliance Self-Assessment Form
- Mobile platform data pulled from Google Play and App Store
- Media presence using data collected from social media monitoring tool Brandwatch.
Also released with the ranking report was GetApp's research report highlighting software trends in the marketing industry. Featuring interviews and insights from some leading marketing industry experts, including John Jantsch, a marketing consultant and founder of Duct Tap Marketing; Rand Fishkin, founder and former CEP of Moz; and Sujan Patel, VP of Marketing at When I Work, and a leading online marketing expert and contributor to Forbes, Wall Street Journal, and Business Insider, among other publications.
You can view the Marketing in the Cloud: Key Trends for 2015, here.
Atomic Reach & Making It Among the Greats
As you can see Atomic Reach (#23) was ranked for Integrations and Media. We were ecstatic to see that we were listed among some of our own favourite apps like, HubSpot, Buffer, and Contently. Our tools help grow and sustain a loyal audience for writers, bloggers, content marketers, and medium-to-small businesses.
This free tool requires no installations or sign-ups. If you’re writing for a particular audience, you'll be able to see what changes you should make to improve your content for your readers. It really is a lightweight tool that even the most novice of writers can comprehend.
Shows you how to create audience-centric content through data. By receiving real-time feedback on what to edit, you'll be able to set your benchmarks to create content perfectly suited towards your audience. And along with the AtomicInsights dashboard, you'll always know the best times to share.
Built from the idea that people just don't have the time or resources to find great bloggers, AtomicStudio is a content shop putting your business at the forefront of our minds. Small-to-medium sized businesses will be able to sustain a blog and social media presence because you can offer premium blog content from great writers, to your audience. By adding new content to your website consistently, will help you rank higher in search, and keep your audience engaged.
Atomic Reach hopes to help writers improve their craft, and for businesses to provide readers with quality content. At the end of it all, we’re aiming to give online readers great content to read online in this very digital world.
Here at Atomic Reach, we are deeply honoured to have made the Q2 GetRank marketing industry report. We continue to be motivated in developing the best product for your content marketing needs, and make strides because of you, the users.
Thanks for all the support so far!
Keep an eye on Atomic News, something new might be coming soon...
[Information provided by GetApp]
Click through to access other Q2 GetRank reports: