Hosting Twitter chats (#AtomicChat) for our business, Atomic Reach, has been an incredible experience for both networking and marketing.
It was a great way for us to engage and build a deeper relationship with potential prospects and current customers.
Since December 2011, we met every week on Twitter to discuss everything content marketing and social media. We still remember those first discussions when we had special guests like Mark Evans, Marcus Sheridan and Nick Kellet to jump start our chat.
Over five years, we’re so proud to have built a strong #AtomicChat community. We’ve met a ton of super smart people and we’ve learned so much by bringing together great minds to share their experiences and knowledge with our online audience.
How Changing Twitter Algorithms Affected Twitter Chats in 2016
It goes without saying that the status of social media changes drastically. Over the past couple of months we’ve been seeing our community struggling to see tweets and wondered why.
We thought that if you simply placed the hashtag #AtomicChat within your tweet that anyone search or subscribed to that feed would be able to see your tweets.
We were wrong.
After looking through threads of conversations on marketing forums, reading some articles, and troubleshooting with our #AtomicChat community, we realized that our tweets were no longer recognized as priority in Twitter’s algorithm.
What does that mean?
With the Twitter chat, this meant that not all of our tweets were being shown to our audience even though we followed them back. This event not only happened to us, but to other chats too.
This new algorithm update gives publishes priority.
Unfortunately this isn’t a news to other social media platforms. The organic reach of a post on Facebook has declined in favour of paid ads over the years, and Snapchat might be jumping on this train too.
As these social media giants reign over the online world, moves like these solidify a mantra you often hear online…
Don’t build on borrowed land
It is still wise to build your community online, but the lesson hear is not to put all your eggs in one basket.
From working in a startup I’ve learned that you need to be able to pivot and change directions if something’s not working. This change doesn’t need to be a drastic move, it could be a slight adjustment to your strategy.
With regards to our #AtomicChat, we have taken that last month to rethink what we could do instead of a chat that will bring the traffic and community back to where it initially was.
From Twitter Chat To Podcasting
A few weeks ago we briefly brought up the idea of creating a podcast.
It is such a fun, effective, and entertaining way to connect with your audience. I myself love listening to podcasts on my way home from work. As a listener you are able to choose what level of focus you’d like to put into the episode, whether you’re trying to learn something new or looking for easy-to-listen to conversation.
In our current podcast brainstorming and strategizing phase, we are trying to analyze the many different styles that some of our friends have created. If you’re interested you can look into the following podcasts WhyISocial, PsychoSocial, and the Write Podcast.
In the next few weeks, we will be launching our new podcast and reaching out to the community more. This new initiative is to have more conversations from our podcasts and with multiple communities.
If you have any podcasts you love listening we’d love to know! Tell us in the comments below.