6 Noteworthy Ways to Drive Shares for Your Content

I hit 'share' on my content but no one is clicking, why?

What elements within a social media update should be optimized for maximum visibility?

The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.

1. Write for your audience

This is the first, and most important, no-fail tip to making sure you get as many eyeballs on your posts as possible. When you know who your audience is, you can perfect your message for them. Great content for real people will always find an audience. This is the only way you will build loyal readers, repeat customers and ultimately better ROI. It just so happens that I know a great tool to help you write for your audience and it's our Atomic Engager. Paired with the Atomic Reach platform, you're able to see how your content performs when you write (or don't write) to your audience's needs.

2. Rise above the Twitter torrent

Sometimes it feels like Twitter is a fiercely fast-moving stream of tweets. Don't get caught up in the tide. Instead, make sure you nail these elements in a tweet to stand out from the crowd.

a) Headline - What you're going to say in your tweet is the most important element to optimize. Make it count.

b) Emotion - Inject emotion into your tweets! The best emotion to use is happiness as it is the main driver for social media sharing as studied by Fractl.


c) Image - make sure that you attach an image to your tweet (if you have one). This will definitely help you visually stand out in a busy stream of tweets. By Buffer's numbers,  tweets with photos outperform those without. Tweets with photos get 18 percent more clicks and 150 percent more retweets.

3. Facebook

Everyone's been affected by Facebook's algorithm of declining fan reach. It seems that the more they change it, the more lost we are. So far (before they change it again), here are some sure-fire tips to grow your reach:

  • Pay for advertising on Facebook.
  • Personally ask others (friends and family) to share your content on their Facebook to reach new audiences.
  • Always post an image. Images perform better than regular ol' text.
  • Follow these tips tips below.


4. Pinterest

If you use images in your blog, it's worth pinning them if you'd like to reach a new  visual audience. Even as a B2B company, Pinterest surprisingly drives traffic back to our site and it is always on our top 10 referral site.
Also, when it comes to driving traffic, Facebook and Pinterest are head and shoulders above their social networking peers. Just take a look at Shareaholic's  study.

5. StumbleUpon

If you're wondering who came in third place on Shareaholic's study - yes, you guessed it - it's StumbleUpon. Facebook, Pinterest and StumbleUpon saw the strongest traffic gains from September to December of 2013. And more specifically, StumbleUpon’s share grew a whopping 54.36 percent.

6. LinkedIn

LinkedIn expanded its platform to include a news app called  LinkedIn Pulse. A bold content marketing move, it lets members and influencers publish original content directly on the network. It is fast becoming a fantastic source of resourceful content.
So there you have it. 6 Noteworthy ways to drive shares for your content.
I'd love to hear what tips you might have, share yours in the comment section!

Tags: share, audience, content, facebook, image, linkedin pulse, Pinterest, Social Media, Stumbleupon, Tweet, twitter