I hit 'share' on my content but no one is clicking, why?
What elements within a social media update should be optimized for maximum visibility?
The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.
1. Write for your audience
This is the first, and most important, no-fail tip to making sure you get as many eyeballs on your posts as possible. When you know who your audience is, you can perfect your message for them. Great content for real people will always find an audience. This is the only way you will build loyal readers, repeat customers and ultimately better ROI. It just so happens that I know a great tool to help you write for your audience and it's our Atomic Engager. Paired with the Atomic Reach platform, you're able to see how your content performs when you write (or don't write) to your audience's needs.
2. Rise above the Twitter torrent
Sometimes it feels like Twitter is a fiercely fast-moving stream of tweets. Don't get caught up in the tide. Instead, make sure you nail these elements in a tweet to stand out from the crowd.
a) Headline - What you're going to say in your tweet is the most important element to optimize. Make it count.
Everyone's been affected by Facebook's algorithm of declining fan reach. It seems that the more they change it, the more lost we are. So far (before they change it again), here are some sure-fire tips to grow your reach:
- Pay for advertising on Facebook.
- Personally ask others (friends and family) to share your content on their Facebook to reach new audiences.
- Always post an image. Images perform better than regular ol' text.
- Follow these tips tips below.