If you have ever written for a large audience, you know the struggle of getting them to connect to your writing. And with the sheer amount of content out there today it can seem impossible to create that perfect viral piece that will resonate with your readers. However there is a simple way to create content that will be both engaging and shareable: utilizing the emotional argument in your writing.
Today, consumer’s satisfaction is not simply fulfilled with television commercials or billboard advertisements; they want to be engaged and provided with valuable and interesting information. Consequently, content marketing has become a necessity for all brands with a goal to drive deeper engagement with consumers. Content marketing can trigger consumer engagement that encourages customer loyalty, brand advocacy and customer acquisition.