The last topic on our Twitter chat (#AtomicChat) was about user-generated content (UGC) featuring special guest Douglas Karr. UGC is a fantastic way to involve your fans and customers with your brand.
The decision to start a blog can come from a number of different motivations. Some bloggers may simply want to help others, others want to create conversation around a specific topic, or some may see it as an opportunity to make some extra income.
In the form of reviews, videos, photos, and blog posts, consumers are posting their opinions on products and services that influence buyers’ purchases. In fact, 84% of Millennials, a huge consumer segment, responded that user-generated content has at least some influence on what they buy (Bazaar Voice). For brands, this means having to intensify their content marketing strategy, especially by focusing on user-generated content for their brand website. It’s a great way to form relationships with customers, build trust and engage your target audience. Below are some tips on how to do just that!