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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How User-Generated Content Effectively Fits Into Your Marketing Strategy

    The last topic on our Twitter chat (#AtomicChat) was about user-generated content (UGC) featuring special guest Douglas Karr. UGC is a fantastic way to involve your fans and customers with your brand.

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    Topics: ugc, Content Marketing Strategy, user-generated content

    User-Generated Content Can be Gold for Your Brand’s Website

    In the form of reviews, videos, photos, and blog posts, consumers are posting their opinions on products and services that influence buyers’ purchases. In fact, 84% of Millennials, a huge consumer segment, responded that user-generated content has at least some influence on what they buy (Bazaar Voice). For brands, this means having to intensify their content marketing strategy, especially by focusing on user-generated content for their brand website. It’s a great way to form relationships with customers, build trust and engage your target audience. Below are some tips on how to do just that!

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    Topics: ugc, Content Marketing Strategy, user-generated content