Atomic Reach Blog

How to Use A/B Testing In Your Content Marketing Strategy

Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.

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Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]

As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.

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Do You Want Engagement? Track These Metrics for Easy Results

Engagement is a major goal in many content strategies. Engagement can be a bit slippery to track, so finding good metrics isn’t always straightforward. 

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