For successful brands in the world, content marketing is not an also-ran, it’s the undisputed champion.Continue reading
Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don't need your help? What happens when they tell you that their site gets so much traffic that they cannot even monetize what they currently have with recurring ad revenue? What do you tell these companies?
Introducing an innovative tool[...]Continue reading
A multi-channel marketing approach still proves to be most effective as demonstrated in the Effie Worldwide and Mashable poll. The study cites that companies are planning to spend 11.9% of their marketing budget on social media initiatives, while they’ll spend 13% on TV advertising this year. While this doesn’t mean Internet marketing is taking over, it speaks to[...]Continue reading