You may have heard that 80 or 90% of the world's data has been generated in the last two years. Well, guess what?Continue reading
Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve.
As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection with our clients and community. To achieve[...]Continue reading
Everyone has a story and each story is unique to their own journey and destination. We all want immediate gratification and that translates to the here and now. We demand results in our everyday activities so when it comes to the debate of which is more important, we get told it is the journey, however, we are all focused on the destination.Continue reading
Great storytelling draws in a reader by painting a picture and bringing ideas to life. It entertains as well as informs the reader. The power of storytelling can help brands be more relatable and eventually win customers over. Stories aid in reinforcing brand identity by boosting brand recognition for traction and growth.
With countless posts of how to’s, lists, and[...]Continue reading