Atomic Reach Blog

How To Leverage Social Holidays, & Why To Include Them In Your Content Strategy

Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?

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5 Good Reasons Why Small Businesses Should Budget for Social Media Marketing

Sometimes when you’re running your small business, it seems like there’s a new expense around every corner. From suppliers to employees to insurance to sales commission -- it’s only natural that you’d be looking to cut corners where you can to pay for the stuff you have to.

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How To Improve The Quality Of Your Sales Leads Using Social Data

A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.

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Connecting the Dots: Why Great Content Leads to Increased Sales

Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.

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Industry Influencer Marketing Tips for Enterprise Companies

Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your[...]

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Building Leadership on Social Media: Best Practices for Bloggers

If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels.

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How to Track Your Content Marketing ROI: Consider These Key Metrics

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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How To Use LinkedIn To Drive Big Traffic

As of October 2016, LinkedIn boasted  467 million registered users.

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6 Content Marketing Trends You'll See Dominating in 2017

The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.

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How to Create Social Media Marketing Moments for Memorable Experiences

*This is an updated post

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