Atomic Reach Blog

5 Secret Twitter Hacks for Smart B2B Marketers

With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to[...]

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How AI is being used in Advertising and Marketing

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment[...]

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How to Tag Your Subscribers for Better Results: Best Practices

The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers.

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5 Things to Consider While Choosing a CRM Solution

The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line.

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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing[...]

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Best Practices for Prospecting: 4 Tips on Effective B2B Strategy Building

Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of  every sales process and requires a creative approach for achieving optimum results.

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How to Measure Incremental Sales from Marketing Campaigns

We live in interesting times.

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How to Spring Clean Your CRM Data: 7 Steps

Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion. 

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Industry Influencer Marketing Tips for Enterprise Companies

Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your[...]

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How to Nurture Leads Using Customer Data: Best Practices

In the technology-centric modern business environment, customer data is the most important asset for marketers. Indeed, it is not the data that is important itself - what really counts is how you analyze it and use it to build meaningful relationships and drive revenue.

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