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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Content Accelerates Consumer Buying Process

    Last month, IDG Enterprise released their 2012 Customer Engagement survey for tech consumers. From 1,025 respondents, IDG determined that “IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.” In fact, “one-third (34%) of respondents indicate they are ready to be contacted by a salesperson after consuming two to four pieces of content.”

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    Topics: Content Marketing Strategy, Conversions, Lead Generation, Purchase Process, Sales Process