The concept of a trial process is ubiquitous within the SaaS field. What better way to convince a potential client of the benefits of your product than giving them the keys to a risk-free test drive? If your product is truly as brilliant as you say it - it should sell itself, right? WRONG!
Topics: Sales & Marketing, business growth, Content Marketing Strategy, customer, customer growth, free trial, growth, Lead Generation, marketing, online marketing, potential buyers, potential customers, sales, sales strategy