According to Statista, approximately 2 billion internet users are using social media networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.Continue reading
You've written an outstanding article for your blog. You've poured over it and checked it for grammatical errors and double-checked your links. Finally, it's ready for consumption. You hit “Publish” and wait for the readers to come flocking …. and they never do.Continue reading
I hit 'share' on my content but no one is clicking, why?
What elements within a social media update should be optimized for maximum visibility?
The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.Continue reading
I recently read an insightful blog post by Jean of Kapost suggesting that "a laissez-faire approach to creating content won’t cut it anymore". New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don't pull audience interest like they once did.
It seems that the revolution of content marketing is[...]Continue reading
There is really no excuse for a brand not to have some sort of social media presence. After all, more potential customers are using it as a way to determine their purchases than ever before, and to not reach out to them is simply a wasted opportunity. Though it’s extremely easy to make various social media accounts, it’s perhaps not so easy to determine how to[...]Continue reading
Discovering more about your online audience, their needs and habits
Know your Audience: Who are they?
Understanding the demographics of your audience is essential for your business. It allows you to zero in on the social networks they are active on, which ensures that your content will be seen by the right people and your audience will grow by attracting the right[...]Continue reading
Facebook, Twitter, Google+, Pinterest, and LinkedIn are all unique. Before you dive into social media, invest some time in getting to know your audience and how they interact on each platform. Like any successful relationship, it takes two to carry out ongoing meaningful conversations. Don't just push out content to your followers but engage with theirs as well.Continue reading
There is a lot of content on the world wide web. After that initial click on a search engine, you are bombarded with news, articles, blogs, images and videos on your chosen topic. You get overwhelmed, as do others, and you begin to sort through all that content to find the best of the best. You become a curator, even if you do not share the content you are still[...]Continue reading
The buzz of creating a Facebook Page for businesses and organizations is not something new. From your local businesses to big international corporations, Facebook has been an essential marketing vehicle to virtually connect with your customers and promote your organization. To optimize the use of a Facebook Page, you certainly want to post frequently.[...]Continue reading