Why You Need To Optimize Your Content For Success

As a community of content marketers we often talk about generating engagement and connecting with our audience on a human level. 

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Human vs. Machine: Should bloggers write for search engines or their readers?

In an era of search engine optimization (SEO), bloggers and online writers are faced with the challenge of pleasing both search engines and their readers. With this new challenge has come new debates on whether to write for SEO or the readers themselves. To make it even more complicated, search engines are constantly changing their algorithms, which can explain changes in rankings and website traffic. With this in mind, many content marketing experts have concluded that quality content is king and producing high quality content pleases both readers and search engines alike.

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