Scrolling, scrolling, scrolling, down my infinite list of emails. I’m pretty sure I’ve clicked on what’s important, and have deleted the ones that were probably not.
Two weeks ago, the silly blog post you put together in 10 minutes went viral. But then, the one that took you hours to craft has failed to get notable traction. A head-scratcher, I know!
Content marketing continues to be one of the key factors in marketing strategies. However, many are still apprehensive of the execution. According to Content Marketing Institute, B2C marketers use company website articles (84%), e-newsletters (78%), and social media content (84%) for their content marketing. For B2B marketers, 83% use website articles, 78% on e-newsletters, and 87% use on social media.
An e-newsletter is a cost-effective way to keep in touch with your consumers and achieve a number of marketing goals on a regular basis. But most inboxes are flooded with e-mails; how can you effectively increase the chances of open and click-through rates of your e-newsletter? While the subject line, content and design are all important factors that must be considered, other important aspects are the day of the week and the time of day in which the e-newsletter should be sent out.