Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.Continue reading
When is comes to content these days, where does entertain and inform end and promotion start?
After over 20 years in media and tech I have seen a lot of shifts and changes. Over time the value the marketplace puts on the effectiveness of various forms of advertising and content continues to evolve.
Digital grew fast in the late 90's. For many years after, there[...]Continue reading