Atomic Reach Blog

How to Build or Buy B2B Lead Lists for Your Outbound Campaign

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing[...]

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3 Benefits Ebooks Activate For Your Business

In the current content-centric B2B environment, prospects are bombarded with all forms of original content. Blog posts, videos, whitepapers and ebooks theoretically all serve the same purpose: providing value to prospects at no cost.

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The 3 Steps That Will Get You More Inbound Leads

Getting inbound leads makes businesses happy. They are being found by people who genuinely want to learn more about who they are, and what they do without having to open their wallets.

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How to Create Highly Clickable CTA Buttons

In the midst of a meeting to reconstruct our website, we soon realized that this would be an immense team and time investment. Both of which we didn't possess.

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Your Data: The Secret Weapon To An Amazing User Experience

The Atomic Reach platform was built over the last 3 years, with the belief that this amazing platform would rock the content marketing world.

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3 Reasons Why Our Free-Trial Process Was Hurting Us

The concept of a trial process is ubiquitous within the SaaS field. What better way to convince a potential client of the benefits of your product than giving them the keys to a risk-free test drive? If your product is truly as brilliant as you say it -  it should sell itself, right? WRONG! 

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Your Blueprint to Generating Online Leads

Instead of jumping head first into an online marketing campaign, companies should take the time to look at the big picture. While most companies with a website want to generate leads, few of them know how to structure their marketing campaigns to maximize their lead generation.

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How to use Quora for Lead Generation and Sales

Founded in 2009 by Adam D'Angelo, the former CTO of Facebook, and Charlie Cheever, an erstwhile Facebook engineer, Quora, the popular Questions and Answers site, has recently reached about 100 million monthly unique visitors.

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5 Amazing Social Selling Infographics You Need to Know About Now

It's 2014 and the sales game has changed drastically. Welcome to the age of social selling.

For sales people, this means cold calling is not as effective anymore.

Based on a study conducted by GE Capital Retail Bank here's why you've got to change the way you sell:

  • 81% of people look at products online before making a purchase
  • 60% of consumers start their[...]
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How to Sell Content Marketing To Your Boss

Hey, you’re a savvy marketer and you’re noticing the shift from traditional marketing to content marketing in the industry. You foresee that content marketing is here to stay and other companies have already started implementing it into their marketing strategy. It allows for an intimacy between a brand and its target audience, providing a softer sell to your[...]

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