Atomic Reach Blog

How To Gain an Edge Over Competitors With a Knowledge Base

It’s not the money that makes the business world go round, it is knowledge. In today’s Information Age, the competitive leader is the one who holds the largest amount of data in their hands, and understands how to use it in their advantage. The data, of course, has to be actionable and structured. That’s where knowledge base software systems come into play. By[...]

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You Need To Get Emotional With Your Audience

If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection.

We all engage with content that strikes a chord with us on some level.

Consider for a second all the stories of world events, local movements, and BACON we connect with on our[...]

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