Why Even the Best Journalists Need Help Writing Digital Content

Posted on May 29, 2014
By Jeanne

Using the written word is not that "easy". Even seeing first hand what my twelve year old is learning and working toward in Language Arts reminds me of the journey and effort it takes to write and communicate well. And the "rules of the road" when it comes to the English language go back to Latin. All our thinking around the best way to write and communicate developed over hundreds and hundreds of years.

The internet started becoming another outlet for written communication in the mid 90's and the impact it had and is still having on the written form of communication (amongst many others) is profound. This "new" medium has literally changed how we think about what we write and how we write it. It has given us countless choices and options and changed the face of journalism.

By definition journalism is a literary style that aims to provide a service to the public by providing new information and analysis. And journalistic mediums range from print and broadcast to the web and mobile platforms.


Why Do You Want The Best Native Advertising and Content?

When is comes to content these days, where does entertain and inform end and promotion start?

After over 20 years in media and tech I have seen a lot of shifts and changes. Over time the value the marketplace puts on the effectiveness of various forms of advertising and content continues to evolve.

Digital grew fast in the late 90's. For many years after, there were dark predictions about the fate of print publishers. And there was a lot of fear around declining value of professional journalists. This is because the web was growing and consumers now had the access and ability to create and distribute their own content.

Now years over 15 years later, there has been a steady shift back to the value of high quality content and journalism. There are two key factors.


Journalism heavyweights are also self-marketing mavens

Posted on May 31, 2013
By Liz Haq

Feeling homesick for the prairie town you grew up in? Write a thought piece on it. Went back to blonde? Tweet it. Indulging in the wonders of a Starbucks frappucino? Instagram it.