Atomic Reach Blog

Why Even the Best Journalists Need Help Writing Digital Content

Using the written word is not that "easy". Even seeing first hand what my twelve year old is learning and working toward in Language Arts reminds me of the journey and effort it takes to write and communicate well. And the "rules of the road" when it comes to the English language go back to Latin. All our thinking around the best way to write and communicate[...]

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Why Do You Want The Best Native Advertising and Content?

When is comes to content these days, where does entertain and inform end and promotion start?

After over 20 years in media and tech I have seen a lot of shifts and changes. Over time the value the marketplace puts on the effectiveness of various forms of advertising and content continues to evolve.

Digital grew fast in the late 90's. For many years after, there[...]

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Journalism heavyweights are also self-marketing mavens

Feeling homesick for the prairie town you grew up in? Write a thought piece on it. Went back to blonde? Tweet it. Indulging in the wonders of a Starbucks frappucino? Instagram it.

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