Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.Continue reading
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During the past few years, marketers have started expanding beyond traditional blog posts.Continue reading
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Before you can break the rules, you have to learn the rules.Continue reading
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Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.Continue reading
You may have heard that 80 or 90% of the world's data has been generated in the last two years. Well, guess what?Continue reading
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It's easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics[...]Continue reading
One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.
Graphic design is more than pretty pictures and fancy text. It's a means of visual[...]Continue reading
It's 2014 and the sales game has changed drastically. Welcome to the age of social selling.
For sales people, this means cold calling is not as effective anymore.
Based on a study conducted by GE Capital Retail Bank here's why you've got to change the way you sell:
- 81% of people look at products online before making a purchase
- 60% of consumers start their[...]