It's 2014 and the sales game has changed drastically. Welcome to the age of social selling.
For sales people, this means cold calling is not as effective anymore.
Based on a study conducted by GE Capital Retail Bank here's why you've got to change the way you sell:
- 81% of people look at products online before making a purchase
- 60% of consumers start their research with a search engine before heading to a specific website
- 79% of shoppers feel empowered by technology because it provides access to information
According to a recent report by Pardot, 72% of buyers who plan to purchase a business product begin their research with a Google search. Besides Google, B2B buyers also use personal networks (15.5%) and LinkedIn (2.5%).
To maximize success, you've got to get with the times to drum up new business.
Here is a collection of some of the most recent and best infographics related to the social selling industry. Get out there and generate some leads using social media!