Industry Influencer Marketing Tips for Enterprise Companies

Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your products/services.


4 Ways to Boost Your Blogger Outreach Strategy

Posted on June 03, 2014
By Summer

Last night, we hosted a very interactive Twitter chat with special guest Gail Gardner of GrowMap. Our topic was blogger outreach and influencer engagement and it had everyone buzzing for the hour.

Here are 5 key takeaways that can help you boost your blogger outreach strategy.