With over 400 million registered users from across 200 countries, LinkedIn is easily the largest professional network, and yet the most underutilized by many B2B marketers.
Facebook, Twitter, Google+, Pinterest, and LinkedIn are all unique. Before you dive into social media, invest some time in getting to know your audience and how they interact on each platform. Like any successful relationship, it takes two to carry out ongoing meaningful conversations. Don't just push out content to your followers but engage with theirs as well.