Healthcare Content Marketing Case Studies: J&J, GE Healthcare and Arkansas Children’s Hospital

What does content marketing really do for healthcare brands? From Mayo Clinic to Cleveland Clinic, many healthcare organizations have benefited from content marketing campaigns. In this post, we will share some case studies of global healthcare brands and how they leveraged content marketing campaigns to make it big.

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5 Top Healthcare Content Marketing Trends You Should Follow Right Now

Posted on July 27, 2017
By Suhash

Thanks to the technological revolutions and evolving consumer behaviors, the relationship between healthcare professionals and their patients has transformed dramatically over the past few years. The consumers have become more informed and goal-oriented in their pursuit of healthcare services and solutions. Factors such as time, convenience, and value are now central to every healthcare practice. As a result, healthcare marketers have adopted innovative content marketing strategies to ensure growth and customer satisfaction.

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6 Types of Content Healthcare Marketers Use to Succeed

Posted on July 25, 2017
By Suhash

Creating useful content in interactive formats is the cornerstone of every successful and ROI-driven digital marketing campaign. These rules are no different in healthcare business either. In fact, healthcare and wellness content marketers have added responsibilities -- adhering to the stringent HIPAA regulations. In an increasingly competitive healthcare marketing scenario, content marketers should know where they should focus their efforts to get optimum ROI. What works for one healthcare industry may not work for another.

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How to Market Your Health Care Products

Posted on July 20, 2017
By Suhash

In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.

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Thought Leadership in Healthcare: Here’s How You Build it

Posted on July 18, 2017
By Suhash

Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice.

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4 Useful Tips for Content Marketers in the Healthcare and Wellness Sectors

Posted on July 13, 2017
By Suhash

It’s not very easy to create content for a healthcare organization because of stringent compliance laws such as HIPAA (Health Insurance Portability and Accountability Act).

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Why Content Marketing is Important for the Healthcare Industry

Posted on July 11, 2017
By Suhash

Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is no exception to this emerging trend - according to the Pew Internet, nearly 62% smartphone owners used their phone to look up information about a health condition in 2015.

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Warsan Amin Launches Outstanding Digital Media Strategy For Biomedical Zone

What does it take to go from volunteer social media manager to the Digital Media Strategist of a health technology startup hub?

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How Smart Technology Benefits the Healthcare Industry

The healthcare industry accumulates vast amounts of structured and unstructured content every day:

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How to Choose Topics for Your Healthcare Blog

You've finally gotten the approval to start a healthcare blog. You know it will be a huge service to your practice, helping patients by answering questions about their most pressing problems.

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